Darin Tanaka
@darintanaka
Senior software engineer building AI-powered commerce personalization and recommendation systems at scale.
What I'm looking for
I’m a Senior Software Engineer and technical lead with 10+ years building AI-powered commerce platforms at scale. I specialize in recommendation systems and personalization engines, and I’ve owned end-to-end ML systems—from training pipeline design and offline evaluation through production deployment—delivering measurable revenue impact.
Across fashion and retail platforms, I’ve led hybrid recommendation engines that lifted conversions, built real-time NLP trend pipelines, and shipped retrieval-augmented AI experiences like an automated virtual stylist. I also partner closely with engineering teams, mentoring and driving architectural reviews that improve delivery velocity and unlock sustainable progress.
Experience
Work history, roles, and key accomplishments
Senior Software Engineer
Fashion Nova
Apr 2024 - May 2026 (2 years 1 month)
Led an end-to-end hybrid AI recommendation engine, lifting conversion 25% across 40M+ customers via 6-week A/B testing and production deployment on SageMaker/Redis. Built real-time NLP trend analysis and a retrieval-augmented virtual stylist, cutting trend-to-product turnaround 60% and reducing support tickets 30% while mentoring two engineers to promotion.
Senior Software Engineer
NuORDER By Lightspeed
Dec 2021 - Apr 2024 (2 years 4 months)
Reduced manual inventory planning time by 50% across 3,000+ brands by leading the Cloud Assortments Platform as tech lead for an 8-person team. Architected scalable GraphQL APIs for 500,000+ retail partners with 99.9% uptime and delivered Vertical Assortments and Targets to improve department goal visibility by 35%.
Senior Software Engineer
Behold
Aug 2019 - Dec 2021 (2 years 4 months)
Built the Behold iOS app from the ground up as sole lead engineer, improving user retention by 40% and recommendation accuracy by 35% with a hybrid collaborative filtering + embeddings model and SageMaker serving. Reduced new brand integration time by 70% via a standardized zero-inventory drop-ship backend across 100+ brand APIs and increased weekly active user re-engagement by 45% using Firebase
Senior Software Engineer
Nordstrom Rack | Hautelook
Sep 2017 - Aug 2019 (1 year 11 months)
Architected a GraphQL federation server to unify Nordstrom and Nordstrom Rack customer identity systems, supporting the 2018 Nordy Club loyalty program launch for millions of customers. Reduced return processing time by 30% across 240+ retail locations by building a state-machine-driven in-store return UI and improved reverse logistics throughput by 25% with a React Native employee shipping/wareho
Software Engineer
Yp (Yellow Pages)
Feb 2015 - Sep 2017 (2 years 7 months)
Built an ad content filtering tool (AngularJS + Java Spring MVC) that reduced manual ad review time by 70% across 60M+ monthly visitors, protecting $1B+ in annual advertising revenue. Architected YP’s first A/B testing platform to enable data-driven ad experiments, driving an average 18% CTR improvement on YP.com.
Education
Degrees, certifications, and relevant coursework
Purdue University
Bachelor of Science, Computer Engineering
Earned a Bachelor of Science in Computer Engineering from Purdue University in West Lafayette, Indiana.
Availability
Location
Authorized to work in
Job categories
Skills
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