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Darin TanakaDT
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Darin Tanaka

@darintanaka

Senior software engineer building AI-powered commerce personalization and recommendation systems at scale.

United States
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What I'm looking for

I’m looking to lead end-to-end ML and product engineering on high-scale commerce platforms—owning data pipelines, experimentation, and production deployment—where measurable revenue impact, strong engineering culture, and rapid iteration matter.

I’m a Senior Software Engineer and technical lead with 10+ years building AI-powered commerce platforms at scale. I specialize in recommendation systems and personalization engines, and I’ve owned end-to-end ML systems—from training pipeline design and offline evaluation through production deployment—delivering measurable revenue impact.

Across fashion and retail platforms, I’ve led hybrid recommendation engines that lifted conversions, built real-time NLP trend pipelines, and shipped retrieval-augmented AI experiences like an automated virtual stylist. I also partner closely with engineering teams, mentoring and driving architectural reviews that improve delivery velocity and unlock sustainable progress.

Experience

Work history, roles, and key accomplishments

FN

Senior Software Engineer

Fashion Nova

Apr 2024 - May 2026 (2 years 1 month)

Led an end-to-end hybrid AI recommendation engine, lifting conversion 25% across 40M+ customers via 6-week A/B testing and production deployment on SageMaker/Redis. Built real-time NLP trend analysis and a retrieval-augmented virtual stylist, cutting trend-to-product turnaround 60% and reducing support tickets 30% while mentoring two engineers to promotion.

NL

Senior Software Engineer

NuORDER By Lightspeed

Dec 2021 - Apr 2024 (2 years 4 months)

Reduced manual inventory planning time by 50% across 3,000+ brands by leading the Cloud Assortments Platform as tech lead for an 8-person team. Architected scalable GraphQL APIs for 500,000+ retail partners with 99.9% uptime and delivered Vertical Assortments and Targets to improve department goal visibility by 35%.

BE

Senior Software Engineer

Behold

Aug 2019 - Dec 2021 (2 years 4 months)

Built the Behold iOS app from the ground up as sole lead engineer, improving user retention by 40% and recommendation accuracy by 35% with a hybrid collaborative filtering + embeddings model and SageMaker serving. Reduced new brand integration time by 70% via a standardized zero-inventory drop-ship backend across 100+ brand APIs and increased weekly active user re-engagement by 45% using Firebase

NH

Senior Software Engineer

Nordstrom Rack | Hautelook

Sep 2017 - Aug 2019 (1 year 11 months)

Architected a GraphQL federation server to unify Nordstrom and Nordstrom Rack customer identity systems, supporting the 2018 Nordy Club loyalty program launch for millions of customers. Reduced return processing time by 30% across 240+ retail locations by building a state-machine-driven in-store return UI and improved reverse logistics throughput by 25% with a React Native employee shipping/wareho

Education

Degrees, certifications, and relevant coursework

Purdue University logoPU

Purdue University

Bachelor of Science, Computer Engineering

Earned a Bachelor of Science in Computer Engineering from Purdue University in West Lafayette, Indiana.

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