Rifat karim

With over 10 years of experience in software engineering, I have honed my skills at industry giants like Amazon and Nike, where I led the development of high-impact products that serve millions of users daily. My journey has been marked by a strong focus on building scalable, user-centric solutions, particularly in the JavaScript ecosystem, including React, Next.js, and React Native.

At Nike, I drove the frontend build of a personalized e-commerce recommendation engine that significantly boosted user engagement and conversions. My work on mobile fitness dashboards and real-time personalization infrastructure showcases my ability to blend frontend and backend technologies effectively. I am passionate about mentoring the next generation of engineers and continuously strive to enhance performance and design systems.