Daria Piskunova

I'm an integrated marketing manager with 10+ years of experience. For the last five years I marketed Tacticool, a mobile game with 30M+ downloads, and now I'm bringing this experience to digital health, FemTech and consumer apps.

At Panzerdog / MY.GAMES I focused on two areas:
• Release marketing: 12–20+ game releases and updates a year. I built a reusable release framework in Asana and later Jira, so every team knew its tasks and hand-offs. Our community programs achieved 123% of the marketing-driven retention target in 2024.
• ASO and store featuring: I built the ASO function from scratch, prepared every featuring pitch in-house and delivered 2× the annual Google Play organic install target.
I also led creator campaigns, ran Jobs-to-be-Done interviews with players and, in 2024, stepped in as interim Head of Marketing.

Since March 2026 I've been consulting KOSMO, a yoga and wellness studio in Ulm, ahead of its opening. I set up the content system and a free-to-paid event model. The studio's Instagram grew +37% in three months on a €100 monthly ad budget.

My strengths: I bring structure to complex processes, I want to understand what users really need, and I turn it into clear messaging and campaigns that teams can deliver.
I'm looking for a senior individual contributor role in integrated or product marketing, where I can combine strategic thinking with hands-on execution.

Based in Neu-Ulm, Germany. Open to hybrid work in Ulm, Munich, Stuttgart or Augsburg, and remote across the EU and UK.
Languages: Russian (native), English (fluent), German (B1 in progress).