At EPAM Payroll Application, I owned full-cycle mixed-methods research, from scoping and participant recruitment through fieldwork, analysis, and alignment. I managed 150+ interviews and 3,200 data points with a team of three over four months.
I built research operations infrastructure that accelerated the process by 30–40%, and created the research repository and customer knowledge base from scratch.
At EPAM Financial Portfolio, I led research and discovery across three SaaS products. I conducted interviews, usability and concept tests, and surveys, then built customer journey maps and personas that informed three roadmaps.
At Dallakora, I designed and launched an adventure travel business from scratch in a zero-budget, high-risk environment. I also led market and JTBD research to define its positioning, value proposition, and content strategy.
