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DAREL RAZEL

@darelrazel1

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Digital Marketing Specialist optimizing Google Ads, SEO, and social campaigns to drive measurable growth.

Kenya

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What I'm looking for

I’m looking to grow in performance-focused digital marketing roles where I can optimize paid media, strengthen SEO and social presence, and turn analytics into clear, actionable reporting that improves ROAS, engagement, and conversions.

I’m a results-driven Digital Marketing Specialist with 3+ years of hands-on experience optimizing Google Ads, managing social media, and driving SEO-led organic growth. I focus on campaign strategy, high-converting ad copy, and performance improvements that translate into measurable results.

In my current role, I manage Google Ads across Search, Display, and Remarketing—monitoring budgets, bids, and KPIs like CPC, CTR, and ROAS—while delivering performance reports with actionable insights. I also use SEMrush and Google Analytics (GA4) to guide keyword research, content optimization, and data-driven decisions; my work has included improving Google Ads ROAS by over 30%, increasing social engagement by 40%, and boosting organic traffic through SEO strategies.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

Light Art Club

Mar 2022 - Present (4 years 4 months)

Managed and optimized Google Ads campaigns across Search, Display, and Remarketing, conducting keyword research and creating ad copy to improve CTR and conversion rates. Also handled social media management, SEO (on-page/technical), and performance reporting using GA4 and SEMrush.