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Dan SpecaDS
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Dan Speca

@danspeca

I build design organizations and digital products that align strategy, customer outcomes, and business growth.

United States
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What I'm looking for

I'm focused on fractional and advisory design leadership engagements where I can build or mature design organizations, establish UX strategy, lead transformation initiatives, create AI-enabled customer experiences, and align product, engineering, and business around customer outcomes.

I've led design strategy and digital-product transformation for organizations including Pfizer, Panera Bread, Brighthouse Financial, Fidelity, CVS Health, Comcast, and Otsuka Pharmaceuticals. At Mobiquity, I built and led an Experience Design practice of approximately 25 designers and established its European design practice in Amsterdam.

Through Union Mill Studio, I provide fractional design leadership, product strategy, and executive consulting for startups and growing organizations. I help founders and executive teams define product vision, build design practices, create AI-enabled and financial-services experiences, and move complex initiatives forward.

Experience

Work history, roles, and key accomplishments

Union Mill Studio logoUS
Current

Founder & Principal Design Consultant

Mar 2007 - Present (19 years 5 months)

Founded Union Mill to provide fractional design leadership, product strategy, and executive design consulting for startups and growing organizations. I partner with founders and executive teams to define product vision, establish design direction, and create digital experiences that solve complex business challenges.

Selected Engagements

• FinResults: Leading the design vision for a next-gene

Lüt logoLT

Director of Digital Experience

Feb 2024 - Jul 2026 (2 years 5 months)

Joined Lut as one of its early design leaders, establishing the company's design function from the ground up. Working closely with executive leadership, I created the company's new brand, defined its design vision, and designed the digital products that brought that vision to life.

Highlights

• Led the company's complete rebrand, including its new name, visual identity, and overall brand stra

EY Design Studio  logoES

Design Director, Design Strategy

Dec 2015 - Jan 2024 (8 years 1 month)

Following EY's acquisition of Intuitive Company, I joined EY Design Studio, leading the Philadelphia design team while expanding the firm's design capabilities. I partnered with Fortune 500 organizations to solve complex business challenges through human-centered design, modernizing products, improving workflows, and creating better customer and employee experiences.

Highlights:

• Expanded EY

EY Design Studio  logoES

Design Director, Interaction Design

Jul 2014 - Dec 2015 (1 year 5 months)

Joined Intuitive Company to help grow its Experience Design practice and establish design as a strategic capability for both the firm and its clients. Following the acquisition by EY, I continued in my leadership role, partnering with executive leadership, mentoring designers, and delivering strategic design engagements for enterprise clients.

Highlights:

• Helped grow and mature the firm's E

Mobiquity, Inc. logoMI

Director of User Experience

May 2011 - Jul 2014 (3 years 2 months)

Joined Mobiquity to build and lead the firm's Experience Design practice, growing a multidisciplinary team of approximately 25 designers and establishing UX as a strategic consulting capability. Following Mobiquity's acquisition of an Amsterdam-based consultancy, I relocated to the Netherlands to establish and lead the firm's European Experience Design practice.

Highlights:

• Built and led Mo

Scient logoSC

Customer Experience Architect

Jun 2000 - Dec 2001 (1 year 6 months)

Worked as Customer Experience Architect at Scient.

Education

Degrees, certifications, and relevant coursework

BB

Bentley University - McCallum Graduate School of Business

MS, Human Factors in Information Design

UD

UC San Diego

BA, Visual Art (Media)

SU

San Diego State University

Bentley University - McCallum Graduate School of Business logoBB

Bentley University - McCallum Graduate School of Business

Master of Science, Human Factors in Information Design

Pursued a Master of Science in Human Factors in Information Design, focusing on user-centered design and usability.

Tech stack

Software and tools used professionally

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