Dan Smyth

I’m a founder and product lead who builds software products that create measurable results. I built PEAK, a productivity app that made it onto the App Store and achieved a perfect 5-Star rating, and I’ve owned everything from product strategy and roadmap through customer discovery and go-to-market.

More recently, I’ve worked as a Generative Engine Optimisation (GEO) consultant and launched Olympus Lab—an AI-powered B2B SaaS platform that helps companies become the brand that AI recommends. I focus on the intersection of LLM behaviour, structured data, and commercial product thinking, translating that into features users actually adopt.

In my roles, I excel at end-to-end product delivery: prioritising through direct customer discovery and competitive intelligence across ChatGPT, Gemini, and Perplexity, while shipping scalable systems like AI-powered visibility scoring, prompt tracking, and automated 30-day action plan generation. I’ve led cross-functional execution across design, engineering, and client success—delivering outcomes such as Google impression increases of up to 509% and click-through improvements of 73% within the first billing cycle.