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Daniyal Hotiana

@daniyalhotiana

I turn B2B revenue data into Salesforce reporting, forecasts, and account-prioritization insights.

At SHRM, I build Salesforce dashboards and reporting models for B2B pipeline, revenue, forecasting, retention, product mix, and seller performance. My work improved forecasting accuracy and pipeline visibility by 20%.

I streamlined quoting by consolidating three systems into Salesforce, reducing proposal creation time from 25 minutes to 5 minutes and shrinking the product catalog from 6,263 to 1,644 items. I also partner with Sales, Finance, Operations, and IT to align Salesforce CPQ, NetSuite, and Ironclad across the revenue lifecycle.

Previously, I built revenue-versus-cost models, executive dashboards, scenario planning tools, and VBA commission automation at August Schell. I also bring ERP implementation, data migration, reconciliation, UAT, and cross-functional project delivery experience from RDS / ILG and TCI.

Experience

Work history, roles, and key accomplishments

Current

Senior Analyst, Sales Enablement

Current

Society for Human Resource Management (SHRM)

Feb 2024 - Present (2 years 7 months)

Build and maintain Salesforce dashboards and reporting models for B2B pipeline, revenue, and sales performance. Develop renewal and retention analysis and partner with cross-functional teams to align revenue systems.

Salesforce Salesforce CPQ NetSuite Ironclad Excel VBA Tableau Data Validation Dashboard Design Forecasting Retention Analysis Upsell And Cross Sell Analysis Requirements Gathering UAT

Business Analyst

August Schell

Mar 2023 - Feb 2024 (11 months)

Integrated and cleaned data from multiple sources to build revenue-versus-cost models in advanced Excel and VBA. Created interactive dashboards and automated sales commission processes to improve accuracy and efficiency.

Excel VBA Data Cleaning Data Integration Dashboard Design Scenario Modeling Financial Modeling Automation Utilization Analysis

Project Coordinator

RDS / ILG

Jan 2021 - Jan 2023 (2 years)

Gathered business requirements and supported an ERP implementation, translating stakeholder needs into process and data requirements. Led data migration, reconciliation, and validation to improve data completeness and reliability.

Requirements Gathering Data Migration Data Validation ERP Implementation UAT User Training Budget Management Vendor Management

Project Manager

TCI

Jun 2018 - Dec 2020 (2 years 6 months)

Developed financial models, forecasts, and performance reports to support planning and management decisions. Led cross-functional system implementation and process improvement projects involving data migration and stakeholder coordination.

Financial Modeling Forecasting performance reporting Project Management Data Migration Stakeholder Coordination Process Improvement