Open to opportunities

Danish Khan

@danishkhan2

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Experienced brand builder with 16+ years in business development.

India

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What I'm looking for

I am seeking a role that fosters innovation and allows for strategic brand development, with a focus on collaborative teamwork and impactful marketing initiatives.

I am a seasoned professional with over 16 years of experience in brand building and business development. My career has been dedicated to enhancing brand equity and driving market share through strategic management and innovative marketing solutions. Currently, I serve as the Assistant General Manager at TVS Motor Company, where I have successfully led initiatives that resulted in a 30% organic inquiry growth and the fastest brand to reach a 7% market share.

Throughout my tenure, I have been instrumental in executing go-to-market strategies for critical product launches, achieving record digital conversion rates, and establishing effective communication strategies that resonate with target audiences. My ability to collaborate with cross-functional teams has been key in transitioning our brand through significant market changes, ensuring we remain competitive and relevant in a fast-evolving landscape.

Experience

Work history, roles, and key accomplishments

Current

Assistant General Manager

Current

TVS Motor Company

Mar 2023 - Present (2 years 3 months)

Responsible for brand equity growth for TVS Jupiter 125, achieving significant market share and digital conversion improvements. Executed successful GTM strategies and collaborated with stakeholders for brand and marketing objectives.

Brand Management Digital Marketing GTM Strategy Market Analysis KPI Tracking Media Planning Product Launch Advertising Consumer Insights

Senior Brand Manager

TVS Motor Company

May 2021 - Feb 2023 (1 year 9 months)

Acted as an interface within marketing departments to facilitate brand and business KPIs. Led digital transformation projects and resource planning to optimize marketing actions.

Brand Strategy Digital Transformation KPIs Business Intelligence Market Research Salesforce Auditing Marketing Optimization

Brand Manager

TVS Motor Company

Apr 2019 - Mar 2021 (1 year 11 months)

Responsible for brand health metrics for TVS Jupiter, achieving record market share and managing substantial marketing budgets while launching innovative product variants.

Market Share Growth Budget Management Product Launch Creative Strategy Advertising Neuromarketing Campaign Management Consumer Insights

Regional Marketing Manager

TVS Motor Company

Apr 2017 - Mar 2019 (1 year 11 months)

Focused on executing ATL/BTL marketing actions in northern states, achieving significant market share gains and cost savings through strategic brand integrations.