Daniel Villarraga

At Cencosud Colombia’s Easy stores, I manage Hard-category performance across website, app, and advertising channels. I consolidate portfolios, negotiate commercial strategies, and work toward sales budgets, KPIs, healthy margins, ROI, and EBITDA.

Previously at Casaideas, I developed monthly sales forecasts, seasonal commercial plans, demand indicators, inventory-turn monitoring, price-mix strategies, and visual merchandising initiatives. As Store Manager, I led sales and logistics operations, inventory rotation, merchandise replenishment, and team coaching to meet sales targets.

I’ve also supported marketing strategy, KPI reporting, activation and loyalty campaigns, BTL events, contracts, and commercial advertising-space follow-up at Plaza Mayor Shopping Center.

My background in business administration and marketing management combines commercial management, buying, negotiation, e-commerce, retail operations, and supply planning. I’m motivated by aligning business objectives, improving processes, and increasing profitability in dynamic, growing organizations.