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Daniel Segun

@danielsegun1

Digital marketing strategist at Vistarasolution.com, building study-abroad acquisition funnels and campaigns for prospective international students.

Nigeria

Message

At Vistarasolution.com, I developed an integrated digital marketing strategy for international education consultancy services, connecting paid Meta campaigns, lead capture, email follow-ups, webinars, and consultation bookings.

At The 1111 Project, I led SEM strategies for high-value artwork and introduced value-based bidding initiatives. At Renoniofficial.com, my campaigns generated over ₦75M in direct online sales and improved ROAS by 3.2x in 90 days.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Vistara Solution

Oct 2026 - Present (0 months)

Led brand repositioning and developed integrated digital marketing strategies including Meta advertising, lead generation, and multi-stage acquisition funnels for an international education consultancy.

Digital Marketing Brand Strategy Meta Ads Lead Generation Email Marketing Retargeting Webinars Performance Measurement

Current

E-Commerce & Growth Expert

Current

Rhemabeautyshop.com

Jan 2026 - Present (9 months)

Managed retention-focused email marketing campaigns using Klaviyo, developed automated flows, and implemented segmentation strategies to drive repeat purchases and ecommerce growth.

Email Marketing Klaviyo Customer Retention Segmentation Automation Ecommerce Copywriting Deliverability

Digital Marketing Consultant

The 1111 Project

Sep 2023 - Dec 2025 (2 years 3 months)

Led SEM strategies for selling high-value artworks, spearheaded value-based bidding, and implemented cross-channel marketing integrating SEM with display, video, and mobile advertising.

SEM Value Based Bidding ROAS optimization Cross Channel Marketing Data Integration Copywriting Funnel Building Sales Calls

E-Commerce & Ads Specialist

Renoni Official

Aug 2023 - Jun 2025 (1 year 10 months)

Generated over ₦75M in direct online sales by leading high-ROAS Meta and Google ad campaigns, improved ROAS by 3.2x, and launched full-funnel campaigns integrating Instagram, email marketing, and retargeting.

Meta Ads Google Ads ROAS optimization Ecommerce Klaviyo Email Marketing Retargeting Copywriting A B Testing Shopify Funnelytics

Account Executive/SEO Manager

DMTCA

Jun 2023 - Mar 2024 (9 months)

Provided regular SEO reports and insights, led SEO and digital marketing execution for Gobet247, and assisted in implementing local SEO strategies for regional clients.

SEO Google Search Console Ahrefs Keyword Research Technical SEO Local SEO Competitive Analysis Content Optimization

Team Lead, Digital Marketing

GCS Education

Jun 2022 - Jun 2023 (1 year)

Managed SEM and social media campaigns, surpassing sales targets by 300% and building a sales pipeline worth $400,000. Led cross-functional marketing teams and implemented training programs.

SEM Social Media Marketing Team Leadership Keyword Research SEO Audits On Page SEO Link Building Google Analytics