Daniel Long

$300K+ in revenue growth. A 7x increase in lead generation. A 64-page brand guide built for a Fortune 500 account that's still holding up years later. Those are the numbers I point to when someone asks what I actually do, because the work only matters if it moves something.

I'm a strategy and creative lead working across brand, web, motion, and lifecycle marketing, with 8+ years and 100+ clients spanning B2B, B2C, SaaS, and non-profit. The approach stays the same every time: align on the data and the objective first, then build the creative system that gets you there.

At Ashling Partners, that meant a brand refresh built for trade show engagement, motion graphics, UI, the full booth experience, and it drove 7X year-over-year growth in engagement. At Cutler Nutrition, Jay Cutler's bodybuilding brand, it meant rebuilding lifecycle flows and adding SMS to lift monthly revenue, with results reported back into strategy every month. At Leggari, it meant segmenting their email list and running ongoing A/B tests on CTAs and content until we knew what actually converted. At Cass Information Systems, I built a full brand system in Figma (guidelines, organic and paid motion, static graphics, a custom email tool) that connected four separate services, transportation, utility, waste, and MRO, into one cohesive brand.

Some projects start from nothing. When EditCo Bio spun off from Synthego, I helped build their brand and website from scratch, working closely with dev and SEO so the creative held up in production. On AeroFlexx, I helped shift a liquids packaging brand's site from an R&D-heavy feel to one built to qualify sales leads: a competitor comparison table, custom imagery and animations, and messaging built around what buyers actually cared about.

At SmartBug Media, I also lead and mentor a team of up to five designers, running the design reviews that keep the craft bar high across every account.

Tools: Figma, Adobe Creative Suite, HubSpot, Squarespace, Webflow. I also use Claude and Gemini regularly for ideation, brief structuring, and first-pass copy direction. That's just how creative work gets done well now.

If you're trying to turn performance data into creative that moves the needle, let's talk.

danielddesign.com