Open to opportunities

Daniela Selva

@danielaselva

Digital strategist at The Washington Center who built a student spotlight editorial system and leads campaigns across content, paid media, and AEO.

United States

Message

At The Washington Center, I lead digital strategy across content, social, email, web, and paid media. I built a student spotlight series as an editorial system, with distinct topic lanes and adaptations for LinkedIn, Instagram, and TikTok.

I also structure content for AI answer engines and ran an AI visibility analysis to see where the organization surfaces in AI answers. I launched OpenAI, TikTok, and Reddit as ad channels, supported by state-level landing pages and channel-level tracking.

I founded and still edit Antakly Projects, an independent publication on contemporary art and culture. I conduct and edit long-form interviews, curate editorial packages, and redesigned and launched the site independently; earlier, I formed editorial standards at Italian Vogue and led marketing for Photential and Wilhelmina Models.

Experience

Work history, roles, and key accomplishments

Current

Assistant Director, Digital Strategy

Current

The Washington Center

Oct 2023 - Present (3 years)

Lead digital strategy across content, social, email, web, and paid media, reporting to the Chief Strategy Officer. Built a student spotlight series as an editorial system and structured content for AI answer engines.

Content Strategy Social Media Email Marketing Paid Media SEO AEO HubSpot UTM tracking Project Management Student Ambassador Programs

Current

Founder & Editor

Current

Antakly Projects

Jan 2003 - Present (23 years 9 months)

Founded and edit an independent publication on contemporary art and culture, with two decades of interviews and essays. Conduct and edit long-form interviews and curate themed editorial packages.

Editorial Long form Writing Interviewing Content Curation Figma Brand Guidelines Web Design Newsletters Social Media

Digital Marketing Consultant

Zinnia Aesthetics & Anti-Aging Clinic

May 2022 - May 2025 (3 years)

Translated clinical treatments into clear, accurate patient-facing content, working directly with the Medical Director. Led a full website redesign and ongoing SEO strategy.

Content Development SEO Website Redesign Integrated Campaigns Email Marketing Print Marketing

Marketing & Communications Director

Photential

Oct 2019 - Jan 2022 (2 years 3 months)

Led the market launch of an art-tech platform for buying and experiencing photography. Owned marketing, PR, and partnerships, including curated exhibitions and artist residency programs.

Marketing PR Partnerships Full Funnel Marketing User Insights Platform Improvement

Director

Wilhelmina Models

Jun 2012 - Oct 2019 (7 years 4 months)

Ran the Dubai office of a global modeling agency with full P&L responsibility. Managed client relationships across fashion, advertising, hospitality, and media.

P&L management Customer Relationship Management Brand Marketing Social Media Email Campaigns

Editorial and PR Projects

Patricia Field's Hotel Venus

Produced photo shoots and conducted celebrity interviews for Patricia Field's Hotel Venus magazine. Created digital content for Luisa Via Roma during New York Fashion Week.

Photoshoot Production Celebrity Interviews Digital Content PR Event Production

Co-Founder & Executive Producer

Independent Film Production Company

Produced socially conscious short films from funding through festival distribution.

Film Production Funding Festival Distribution

Associate Producer

National Lampoon's Pledge This

Wrote the business plan used to raise $7M in financing.

Business Planning Fundraising

Assistant Editor

Italian Vogue (Condé Nast)

Coordinated cover shoots and fashion features with photographers, stylists, and agencies. Researched trends for editorial planning and fact-checked articles.

Editorial Coordination Fashion Content Research Fact Checking