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paula palma blanca

@paulapalmablanca

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I analyze consumer behavior and build brand experiences through market research, neuromarketing, and digital content.

Spain

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What I'm looking for

I'm looking to contribute from day one in a marketing role where I can apply market research, branding, consumer insights, and digital content skills, while continuing to learn in fashion, beauty, luxury, or communication.

I'm completing a Marketing and Market Research degree at the University of Granada, combining market analysis with a creative approach to brand building and customer experience.

At Centro Comercial Miramar, I supported visitors at the market information point, resolved incidents, and coordinated with the centre's businesses in a fast-paced customer-facing environment.

My academic project explores how lighting and colour influence consumer perception and behaviour in commercial spaces through neuromarketing. I'm especially interested in fashion, beauty, luxury, branding, communication, and digital marketing.

Experience

Work history, roles, and key accomplishments

Punto de información

Centro Comercial Miramar

Jun 2023 - Aug 2023 (2 months)

Provided customer service and resolved incidents at a shopping center information point. Coordinated with various retail stores and developed communication and client interaction skills.

Customer Service Incident resolution Communication Skills Coordination

Education

Degrees, certifications, and relevant coursework

Universidad de Granada

Bachelor's Degree, Marketing and Market Research

2022 -

Activities and societies: Academic project on the design of commercial spaces, focusing on the relevance of light and color from a neuromarketing perspective.

Pursuing a degree in Marketing and Market Research, with a solid foundation in market analysis and creative brand-building skills.