Dandara Araújo

I’m a Marketing Strategist & Creative Lead with 5+ years of experience designing and leading communication strategies for regional and nationally recognized brands. I translate business objectives into communication strategies that strengthen brand positioning, audience engagement, and sustainable growth.

In my current role at Babilaque Marketing, I lead strategic communication initiatives by advising clients, coordinating multidisciplinary teams, and ensuring every initiative aligns with long-term positioning strategies. I supported work that contributed to digital audience growth of more than 800,000 followers for one of Brazil’s leading sports betting brands, while cultivating client partnerships lasting up to five years.

I bring a blend of strategic thinking and hands-on execution across digital marketing, editorial planning, copywriting, and audiovisual production. I’m especially energized by creative leadership that maintains quality and consistency across external agencies and multidisciplinary teams, from strategy through delivery.