Dana Bruno

Redesigned the brand’s visual identity and digital experience, creating interfaces and digital assets in Figma. Developed content for LinkedIn and X focused on engagement and organic growth. Collaborated on usability improvements, visual consistency, and UX/UI decisions based on user behavior and engagement metrics.

Contributed to the development of cocktail and evening wear collections in an artisanal fashion design studio. Collaborated on sketching, draping, patternmaking, cutting, and sample construction while gaining hands-on experience in garment structure, materials, and sewing techniques. Strengthened attention to detail, craftsmanship, and creative problem-solving in a fast-paced studio environment.

Created and optimized Instagram and TikTok content aligned with brand identity. Analyzed engagement and growth metrics to improve performance, visibility, and organic reach. Collaborated on content strategies to increase audience interaction, traffic, and engagement through tested and optimized formats.

Managed Google Ads campaigns across Search, Display, and Video for national initiatives. Focused on audience targeting, keyword research, A/B testing, and campaign optimization to improve CTR and performance. Managed large budgets, analyzed metrics with Google Analytics, collaborated with Google Argentina, and supported team training on digital marketing best practices.

Managed full-cycle client relationships, including pre-sale, sale, and post-sale phases for outdoor advertising campaigns. Conducted sales data analysis, generated reports, and tracked client engagement to optimize account performance.

Supported optimization of e-commerce checkout flows and enhanced product page user experience (UX) to increase conversion rates. Collected and analyzed user feedback to recommend design improvements and usability enhancements.

Assisted in designing and launching the company’s first e-commerce website, focusing on user experience and visual consistency. Managed Facebook and Instagram advertising campaigns using Meta Ads, optimizing budget allocation and audience targeting.

Grade: 10

Activities and societies: Developed UX/UI, UX Research, and UX Writing projects, including app prototypes created from scratch and redesigns of existing digital products. Conducted user research, wireframing, prototyping, usability testing, and content strategy using mobile-first and user-centered methodologies in Figma.

Completed a postgraduate diploma focusing on user experience and user interface design. Gained expertise in UX research methodologies and UX writing principles.

Grade: 10

Activities and societies: Managed and optimized advertising campaigns across Google, Facebook, and Instagram. Conducted campaign analysis, created reports, and applied strategies focused on performance and business goals.

Training focused on digital advertising, campaign strategy, audience targeting, optimization, analytics, and performance marketing across multiple digital platforms.

Acquired a Bachelor's Degree in Marketing and Advertising, developing a strong foundation in marketing principles and advertising strategies. Studied various aspects of market analysis and campaign management.

Undertook studies in Fashion and Textile Design, gaining knowledge in design principles and textile applications. Developed creative skills relevant to visual aesthetics and product development.