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Daniela Hurtado

@danielahurtado

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Canada

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What I'm looking for

I'm looking for opportunities to combine UX/UI Design and Communication to create user-centered digital experiences. I enjoy solving real user problems, collaborating with cross-functional teams, and building meaningful products. I'm especially interested in sports, travel, hospitality, food & beverage, and tech.

Hi! I'm Daniela, a UX/UI Designer and Communications professional passionate about creating meaningful digital experiences that connect people, brands, and technology.

With a background in Organizational Communication and Public Relations, and currently completing a UX/UI Design diploma in Canada, I bring a unique combination of strategic communication, user-centered design, branding, and problem-solving to every project.

Throughout my career, I've worked across corporate communications, branding, customer experience, digital content, and product design. From developing internal communication strategies and employer branding initiatives to designing intuitive digital solutions, I enjoy transforming complex challenges into simple, engaging experiences that create real value for both users and businesses.

I'm passionate about understanding people—their needs, motivations, and behaviors—and translating those insights into thoughtful digital products. My experience working in Ecuador and Canada has strengthened my ability to collaborate with multicultural teams, adapt quickly to new environments, and approach problems from different perspectives.

I enjoy working across the entire design process, including user research, information architecture, wireframing, prototyping, usability testing, visual design, and design systems. I also bring experience in branding, content strategy, stakeholder communication, and cross-functional collaboration.

I'm particularly excited about opportunities in sports, travel, tourism, hospitality, food & beverage, and technology, but I'm always open to joining mission-driven teams building products that make people's lives better.

I believe great design starts with empathy, curiosity, and continuous learning—and that's exactly the mindset I bring to every project.

Experience

Work history, roles, and key accomplishments

UX/UI Designer

N/A

Jan 2026 - Apr 2026 (3 months)

Designed an end-to-end healthcare app for newcomers in Canada. Led user research, information architecture, wireframing, prototyping, usability testing, and visual design. Created accessible, user-centered solutions that simplified healthcare navigation and improved the overall user experience

UX Design User Research UI Design Wireframing Prototyping Figma Usability Testing Information Architecture

Current

UX/UI Designer & Brand Designer

Current

AI COMPARELY

Jul 2025 - Present (1 year 1 month)

Collaborated on designing an AI comparison platform from concept to prototype. Conducted UX research, created user flows, wireframes, branding, and interface designs while working with stakeholders to deliver a consistent, user-centered digital experience.

Product Design Branding UX Design Product Strategy Figma User Research Visual Design

Current

Brand Ambassador

Current

Ralph Lauren

Mar 2026 - Present (5 months)

Deliver premium customer experiences through personalized service and brand storytelling. Observe customer behaviors and preferences to identify user needs and improve service interactions, supporting visual merchandising aligned with CX goals.

Customer Experience Communication Skills Relationship Building Problem Solving Teamwork Brand Experiences

Corporate Communications

Banco Pichincha

Oct 2024 - Feb 2025 (4 months)

Developed internal communication campaigns, digital content, and employer branding initiatives reaching over 1,500 employees. Collaborated with cross-functional teams to strengthen engagement, organizational culture, and internal communications.

Internal Communications Content Strategy Employer Branding Stakeholder Management Campaign Management Corporate Communications

Communications & Branding Analyst

Imptek

Feb 2022 - Jul 2024 (2 years 5 months)

Developed branding and communication initiatives, including a corporate brand manual for four business units. Created digital content, supported employer branding projects, and collaborated with multidisciplinary teams to strengthen brand consistency.

Branding Corporate Communications Brand Strategy Visual Design Adobe Creative Suite Content Creation

Communications, UX/UI Designer

Fundación Tase

Aug 2021 - Mar 2022 (7 months)

Collaborated with stakeholders to design user-centered digital solutions that aligned business goals with user needs. Contributed to UX/UI design, visual communication, branding, and digital content creation while supporting multidisciplinary projects.

Content Strategy Wix Stakeholder Management Cross Functional Collaboration Branding

Education

Degrees, certifications, and relevant coursework

Canadian College of Technology and Business

User Experience and Interactive Design, User Experience and Interactive Design

2025 -

Grade: 3.7

Activities and societies: UX Research • Design Thinking • User Interface Design • Prototyping • Human-Centered Design • Capstone Project • Figma

Currently completing studies in User Experience and Interactive Design in Vancouver, combining design thinking, communication strategy, and customer insights to create meaningful user experiences.