Daniela Hurtado

Deliver premium customer experiences through personalized service and brand storytelling. Observe customer behaviors and preferences to identify user needs and improve service interactions, supporting visual merchandising aligned with CX goals.

Deliver customer-centered experiences across high-volume hospitality touchpoints from ordering through payment. Build customer relationships using communication and empathy, and apply problem-solving to improve satisfaction in fast-paced service.

Designed employee-facing digital communication experiences reaching approximately 1,500 employees nationwide. Developed multi-channel audiovisual campaigns, improved information accessibility through user-centered digital storytelling, and supported a corporate wellness event across 3 cities with 1,500 employee and family participants.

Designed digital communication experiences and internal content systems to support employee engagement and communications. Developed a corporate brand manual for 4 business units and launched an interactive digital newsletter with ~60% monthly readership, contributing to culture-focused events with ~80% employee satisfaction.

Managed and optimized the organization’s website in Wix, improving usability and information accessibility through user-centered design principles. Automated digital communication workflows and launched a podcast channel from concept to execution to drive organic engagement within a specialized audience.

Currently completing studies in User Experience and Interactive Design in Vancouver, combining design thinking, communication strategy, and customer insights to create meaningful user experiences.

Completed Corporate Communicator & Public Relations studies at Universidad San Francisco de Quito.

Completed a minor in Organizational Psychology at Universidad San Francisco de Quito.