Alejandro Hurtado Martin

With a degree in Advertising and Marketing, I develop solutions focused on UX/UI, sales, and project management. I specialize in product launches and positioning through innovative strategies and effective leadership.

As a freelance UX/UI Designer and Project Manager, I conduct research that redesigns navigation to increase user retention by 30%. I create wireframes and prototypes with a 95% client approval rate, accelerating the development process by 40%, and I apply accessibility standards that increase user satisfaction by 25% according to post-use surveys.

As Head of the Marketing Department, I designed a product launch plan that generated $1.5 million in sales, exceeding goals by 20%. I managed the full lifecycle of innovation projects, achieving a 35% return on investment and reducing time to market by 15%, while implementing optimizations that improved team efficiency by 50% with 100% strategic goal attainment.

I completed an intensive UX-UI Design Bootcamp and have a background in Advertising and Marketing. With this combination of technical skills and strategic experience, I am ready to take the user experience to the next level, generating tangible results and transforming the digital presence of small and medium-sized businesses.