Damini Solanki
@daminisolanki
I build high-converting copy and campaign systems across email, social, paid ads, and landing pages.
IndiaWhat I'm looking for
I've developed campaign concepts and content for 12+ brands at McCollins Media in Dubai, then led end-to-end paid, organic, CRM, and on-site copy for IFB Home Appliances. I write across social, email, blogs, product pages, retail campaigns, and B2B communication while keeping each brand voice distinct.
I've improved a nonprofit cold-email program's open rates from 31–35% to 72–89% through list hygiene, segmentation, and stronger email content. I've also written and tested sales pages, checkout pages, opt-ins, fundraising emails, and sales copy for offers from $5K to $100K.
I work directly with designers, clients, and shoot crews to take ideas from brief to finished creative. Alongside copywriting, I run an email deliverability consultancy and build my own research, reporting, lead-generation, and outreach tools using Claude Code, Claude Cowork, and Cursor.
Experience
Work history, roles, and key accomplishments
Independent Consultant
Self Employed
Jan 2026 - Present (7 months)
Consulting on email deliverability and list strategy, fixing sender reputation and re-engaging cold leads without ad spend.
Senior Executive Copywriter
IFB Home Appliances
Apr 2025 - Mar 2026 (11 months)
Wrote on-site copy for all product categories and pages, built paid social and search ad copy, and managed CRM email sequences and festive campaigns.
Social Media Copywriter
McCollins Media
Aug 2023 - Feb 2025 (1 year 6 months)
Created content for 12+ brands across social, email, blogs, and campaigns, and coordinated with designers and shoot teams.
Freelance Copywriter
Self Employed
Mar 2022 - Jan 2023 (10 months)
Rebuilt list segmentation for a nonprofit's cold email program, wrote sales pages and opt-ins, and ran A/B tests on email content.
Social Media Copywriter Intern
Yellophant Digital Marketing Agency
Feb 2022 - Jul 2022 (5 months)
Wrote for diverse brands and pitched campaign ideas, including for a popular Indian reality show.
Education
Degrees, certifications, and relevant coursework
Bachelor of Business Administration - Marketing
Bachelor of Business Administration, Marketing
2021 - 2024
Pursued a Bachelor of Business Administration with a focus on Marketing, gaining foundational knowledge in business and marketing principles.
NEET Preparation (Medical Entrance)
Pre-Medical, Medical Sciences
2019 - 2020
Prepared for the NEET medical entrance examination, focusing on biology, chemistry, and physics.
Elementary and High School (ICSE)
High School Diploma, General Education
2005 - 2019
Completed elementary and high school education under the ICSE curriculum.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Social media
Skills
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