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Daily HustleDH
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Daily Hustle

@dailyhustle

I build strategic music, media, and brand partnerships across Southeast Asia.

Indonesia
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What I'm looking for

I'm looking to build culturally relevant artist, content, and brand partnerships that drive audience growth and commercial impact across Southeast Asian entertainment and digital ecosystems.

At Faithful Music, I lead Indonesia label operations, artist development, and regional partnership strategies across Indonesia and Malaysia. I've managed 8+ artist collaborations within a year while supporting release strategy, brand collaborations, sync projects, festivals, and media activations.

Previously at ByteDance, I managed artist and label partnerships across Southeast Asia, supporting content acquisition, release campaigns, partner growth, and cross-market execution across Indonesia, Malaysia, and Singapore. I consistently achieved quarterly acquisition targets while building relationships with artists, labels, creators, and industry partners.

I've also led artist services and development at Believe, coordinating hyperlocal artist partnerships, campaigns, commercial discussions, budgets, and back-catalog revenue growth. My work combines market performance data with practical campaign execution and day-to-day artist coordination.

Across media, telecommunications, and digital content businesses, I've led VAS, affiliate, and partnership initiatives focused on audience growth, commercial opportunities, revenue, and performance reporting. I'm passionate about culturally relevant entertainment partnerships and audience growth across SEA markets.

Experience

Work history, roles, and key accomplishments

Faithful Music logoFM
Current

Senior Label Manager

Jan 2025 - Present (1 year 7 months)

Lead Indonesia label operations, artist development initiatives, and regional partnership strategies across Indonesia and Malaysia.
* Drive cross-market artist campaigns, audience growth initiatives, and regional collaboration opportunities across SEA markets.
* Partner closely with A&R, marketing, content, creative, and production teams to execute multi-platform artist and content campaigns.
* Ma

ByteDance logoBY

Bytedance Partnership Manager – SEA

Dec 2021 - Oct 2024 (2 years 10 months)

* Managed artist and label partnerships across Southeast Asia, supporting regional content acquisition, release campaigns, and partner growth initiatives across multiple SEA markets.
* Collaborated with marketing, operations, and content teams across Indonesia, Malaysia, Singapore, and other regional markets to support release performance and campaign execution.
* Identified market trends, genre o

Believe logoBE

Project Manager of Artist Services & Development

Jul 2020 - Jul 2021 (1 year)

* Managed hyperlocal artist partnerships, artist services, and release coordination across multiple genres and independent artist projects while developing marketing and audience growth strategies based on market performance and data.
* Handled campaign execution, commercial discussions, project budgets, and day-to-day coordination with artists, management, and external partners, while supporting

PT Jaya Rejo Arta logoPA

Head of VAS Department

Dec 2018 - Jun 2020 (1 year 6 months)

Handled business development initiatives, artist revenue-share projects, and partnership opportunities across digital content and telecommunications services while working closely with content, digital, and marketing teams to support brand growth and revenue opportunities across multiple campaigns and partner projects.

PT Yatta Eracipta Solusi logoPS

Head of VAS Department

Nov 2015 - Dec 2018 (3 years 1 month)

Supported market growth through VAS partnerships, commercial initiatives, and collaboration with operators and third-party partners across multiple digital channels, services, and revenue-focused projects.

Education

Degrees, certifications, and relevant coursework

II

Institut Pertanian Bogor (IPB)

S1, Nutrion

1997 - 2001

Institut Pertanian Bogor logoIB

Institut Pertanian Bogor

Bachelor of Science, Nutrition

1997 - 2001

Pursued a degree in Nutrition at Institut Pertanian Bogor from 1997 to 2001.

Tech stack

Software and tools used professionally

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