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Daiani Coelho

@daianicoelho

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Product Owner at SoftExpert who cut manual data entry by 90% with an OCR and generative AI solution.

Brazil

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At SoftExpert, I led the evolution of B2B products in the BPM Workflow domain and internal automation solutions. I helped reduce manual data entry by 90% with an intelligent document processing solution using OCR and generative AI.

At RHEI, I worked on discovering, validating, and evolving digital products. I implemented automated lead-routing workflows that eliminated manual distribution effort, and helped improve AI release reliability through benchmark-based acceptance criteria and automated model validation.

On Ayla Ops, I led development of an MVP for a sales intelligence platform integrating YouTube and Spotify data. I also participated in developing Luna, a generative AI ad creation platform that reduced campaign setup time from hours to minutes.

Experience

Work history, roles, and key accomplishments

Product Owner / Product Builder

SoftExpert

May 2026 - Sep 2026 (4 months)

Led the evolution of B2B corporate products in the BPM Workflow domain and internal automation solutions, transforming business needs into technological solutions with measurable operational impact. Achieved a 90% reduction in manual data entry, eliminated 40 hours of manual work, reduced engineering ticket triage effort by 45%, and reduced dashboard preparation effort by 85%.

BPM Workflow Automation OCR Generative AI AI Agents AWS Mixpanel Product Analytics Product Backlog Product Roadmap User Stories Acceptance Criteria Product Discovery Stakeholder Management Agile

Product Owner / Product Builder

RHEI

Nov 2024 - Mar 2026 (1 year 4 months)

Worked in the discovery, validation, and evolution of digital products, connecting business strategy, user experience, engineering, data, and artificial intelligence to develop scalable solutions. Achieved a 100% elimination of manual effort in lead distribution, increased AI feature release reliability by 75%, increased lead matching rate by 40%, and reduced campaign setup time from hours to minu