Cristina Ursu
@cristinaursu
Lead Development Representative specializing in SaaS lead generation, cold outreach, and digital marketing.
What I'm looking for
I am a motivated Lead Development Representative with strong experience in inbound/outbound lead qualification, cold email campaigns, and SaaS customer engagement. Over three years in a German tech startup and prior marketing internships, I consistently exceeded KPIs, improved conversion rates, and collaborated cross-functionally to refine product-market fit.
My background includes hands-on campaign setup, deliverability optimization, lead scraping, CRM use (HubSpot/Salesforce), and social media/digital marketing work for startups and agencies. I bring classroom teaching experience that strengthens my communication, organization and leadership abilities, and I continuously update my skills through marketing and prospecting courses.
Experience
Work history, roles, and key accomplishments
Lead Development Representative
Innoloft GmbH
Jul 2023 - Present (2 years 2 months)
Managed and qualified inbound and outbound SaaS leads, increasing conversion rates by 30% and consistently exceeding monthly KPI targets while enabling seamless handoffs to account executives.
Primary School Teacher
Costache Negri National College
Sep 2022 - Dec 2023 (1 year 3 months)
Delivered classroom instruction and individualized learning plans, assessed student progress and implemented pastoral care measures to support pupil welfare and academic development.
Marketing Intern
Wecheer
Nov 2022 - Mar 2023 (4 months)
Supported digital campaign development and social media performance analysis across Facebook, Google, TikTok and LinkedIn, contributing to campaign optimisation and content creation.
Marketing & Customer Success Associate
Hedestrategic
Feb 2022 - Feb 2023 (1 year)
Managed cold email lead-generation campaigns and client accounts, maintaining 95% deliverability, >65% open rates and driving appointment booking and business development outcomes.
Kindergarten Teacher
Mamaruta Kindergarten
Sep 2019 - Sep 2022 (3 years)
Planned and delivered creative early-learning lessons, monitored child development and maintained strong family relationships to support social and educational growth.
Kindergarten Teacher
Degetica Kindergarten
Sep 2018 - Sep 2019 (1 year)
Designed educational activities and safeguarding practices, evaluated children's progress and coordinated parent meetings to support tailored early-learning plans.
Education
Degrees, certifications, and relevant coursework
Udemy
Certificate, Digital Marketing
2023 -
Enrolled in a comprehensive digital marketing guide covering multiple marketing disciplines.
Udemy
Certificate, Lead Generation
2023 -
Enrolled in a course on small business lead generation and cold email strategies for B2B and B2C.
Udemy
Certificate, Sales Prospecting
2023 - 2023
Completed a sales prospecting bootcamp course focused on prospecting techniques and outreach best practices.
Udemy
Certificate, Customer Service
2023 - 2023
Completed a course on customer service mastery covering customer support principles and practices.
Udemy
Certificate, Virtual Assistance
2022 - 2022
Completed a course covering essential skills for virtual assistants.
Costache Negri National College
High School Diploma, Secondary Education
2014 - 2018
Completed secondary education (GCSE-equivalent) with a general curriculum at Costache Negri National College.
Babeș-Bolyai University - Business School
Master of Business Administration, Business Administration
2021 - 2023
Completed a Master of Business Administration program focused on business administration and management.
Udemy
Certificate, Customer Service
2022 - 2022
Completed a short course on digital customer service practices and tools.
Babeș-Bolyai University - Business School
Bachelor of Business Administration, Business Administration
2018 - 2021
Completed a Bachelor of Business Administration program with coursework in business and management fundamentals.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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