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Cristina Ursu

@cristinaursu

Lead Development Representative specializing in SaaS lead generation, cold outreach, and digital marketing.

Romania
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What I'm looking for

I seek a role in SaaS sales or digital marketing where I can own lead generation, optimize outreach campaigns, collaborate cross-functionally, and grow into expanded business development responsibilities.

I am a motivated Lead Development Representative with strong experience in inbound/outbound lead qualification, cold email campaigns, and SaaS customer engagement. Over three years in a German tech startup and prior marketing internships, I consistently exceeded KPIs, improved conversion rates, and collaborated cross-functionally to refine product-market fit.

My background includes hands-on campaign setup, deliverability optimization, lead scraping, CRM use (HubSpot/Salesforce), and social media/digital marketing work for startups and agencies. I bring classroom teaching experience that strengthens my communication, organization and leadership abilities, and I continuously update my skills through marketing and prospecting courses.

Experience

Work history, roles, and key accomplishments

MK

Kindergarten Teacher

Mamaruta Kindergarten

Sep 2019 - Sep 2022 (3 years)

Planned and delivered creative early-learning lessons, monitored child development and maintained strong family relationships to support social and educational growth.

DK

Kindergarten Teacher

Degetica Kindergarten

Sep 2018 - Sep 2019 (1 year)

Designed educational activities and safeguarding practices, evaluated children's progress and coordinated parent meetings to support tailored early-learning plans.

Education

Degrees, certifications, and relevant coursework

UD

Udemy

Certificate, Digital Marketing

2023 -

Enrolled in a comprehensive digital marketing guide covering multiple marketing disciplines.

UD

Udemy

Certificate, Lead Generation

2023 -

Enrolled in a course on small business lead generation and cold email strategies for B2B and B2C.

UD

Udemy

Certificate, Sales Prospecting

2023 - 2023

Completed a sales prospecting bootcamp course focused on prospecting techniques and outreach best practices.

UD

Udemy

Certificate, Customer Service

2023 - 2023

Completed a course on customer service mastery covering customer support principles and practices.

UD

Udemy

Certificate, Virtual Assistance

2022 - 2022

Completed a course covering essential skills for virtual assistants.

Costache Negri National College logoCC

Costache Negri National College

High School Diploma, Secondary Education

2014 - 2018

Completed secondary education (GCSE-equivalent) with a general curriculum at Costache Negri National College.

Babeș-Bolyai University - Business School logoBS

Babeș-Bolyai University - Business School

Master of Business Administration, Business Administration

2021 - 2023

Completed a Master of Business Administration program focused on business administration and management.

UD

Udemy

Certificate, Customer Service

2022 - 2022

Completed a short course on digital customer service practices and tools.

Babeș-Bolyai University - Business School logoBS

Babeș-Bolyai University - Business School

Bachelor of Business Administration, Business Administration

2018 - 2021

Completed a Bachelor of Business Administration program with coursework in business and management fundamentals.

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Cristina Ursu - Lead Development Representative - Innoloft GmbH | Himalayas