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Cristian BragauCB
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Cristian Bragau

@cristianbragau

Marketing auditor and Senior Product Owner at MarginFix and 3Pillar; identified $4.5M+ in marketing margin leaks.

United States
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At MarginFix, I run independent marketing and margin audits, ranking each finding by dollar impact and pairing it with evidence and a fix. Across 74 published case studies in 9 industries, we've identified $4.5M+ in annual case figures.

I built MarginFix's audit method, pricing tiers, findings guarantee, and case study library. I lead audits from kickoff to executive readout and personally led 17 published cases.

At 3Pillar, where I'm a Senior Product Owner, I lead the launch and improvement of digital products, weighing priorities against ROI and market adoption. I also act as Scrum master and delivery lead for cross-functional teams.

Earlier, at Valrom Industrie, I audited agency reports against the returns on marketing spend and ran the plan and budget for a B2B product range. Across my work in marketing and product, I judge campaigns and features by what they return, not just what they report.

Experience

Work history, roles, and key accomplishments

MarginFix logoMA
Current

Founder & Lead Auditor

Feb 2024 - Present (2 years 8 months)

MarginFix runs fixed fee marketing and margin audits for companies spending $15,000 or more a month on marketing.
• Lead audits from the kickoff call to the live executive readout, and personally led 17 of our published cases in manufacturing, pharma and B2B SaaS
• Quantify where spend leaks: paid media that isn't incremental, inflated attribution, mispriced offers, retention leaks and discount ha

3Pillar logoPI
Current

Senior Product Owner

Oct 2023 - Present (3 years)

Product owner at 3Pillar, which designs and builds digital products for its clients.
• Lead the launch and ongoing improvement of several digital products, with every priority weighed against ROI and market adoption
• Act as Scrum master and delivery lead for cross functional product teams
• Work with senior client stakeholders to turn business goals into releases that grow revenue and improve the

3Pillar logoPI

Senior Business Analyst

Mar 2022 - Oct 2023 (1 year 7 months)

Business analyst on enterprise software projects at 3Pillar.
• Gathered business requirements from client stakeholders and turned them into user stories the engineering team could build and test
• Worked inside Scrum teams across the full software development life cycle, from discovery to release
• Kept scope tied to the business case, so every feature could be traced back to the problem it was me

Valrom Industrie logoVI

Marketing Director

Jun 2020 - Mar 2022 (1 year 9 months)

Led marketing at Valrom Industrie, a Romanian manufacturer of water systems, pipes and underfloor heating.
• Audited the agencies we worked with on an ongoing basis, checking what they reported against what the spend actually returned
• Ran the marketing plan and budget for a B2B product range sold through distributors, installers and contractors
• Managed marketing communication and product launc

MED SOLUTIONS GROUP logoMG

Marketing & Software Development Director

Mar 2016 - Oct 2019 (3 years 7 months)

Led marketing and software development at Med Solutions Group, a consultancy with teams in Bucharest, London and New York.
• Ran marketing audits for the consultancy's clients: reviewed their paid search, SEO, web analytics and websites, and turned the findings into prioritized recommendations
• Owned the consultancy's own acquisition: Google Ads and PPC bidding, SEO, email marketing and Google An

MED SOLUTIONS GROUP logoMG

Marketing Director

Jan 2015 - Mar 2016 (1 year 2 months)

Marketing director at Med Solutions Group, a consultancy, based in Bucharest.
• Ran marketing audits for the consultancy's clients, with a focus on paid search and websites
• Managed the consultancy's own paid search, from PPC campaign setup to bid management
• Built and maintained client and company websites with the web development team
• Planned and managed events for the group's audiences

MedicHub Media logoMM

Marketing & Event Manager

Aug 2013 - Feb 2015 (1 year 6 months)

Marketing manager at MedicHub Media, a consultancy serving pharmaceutical and healthcare companies.
• Ran marketing audits for pharmaceutical and healthcare clients and turned the findings into recommendations they could act on
• Managed client accounts and their advertising
• Planned and produced medical education and corporate events for the medical community

Romina Furniture logoRF

Marketing Manager

Jan 2011 - Aug 2013 (2 years 7 months)

Led marketing for Romina Furniture, a maker of solid wood baby and children's furniture built around safety and durability.
• Kept auditing the marketing in house, checking channels and campaigns against what they returned
• Ran the marketing plan and brand communication for the range
• Kept the brand message on what parents care about most: safety, durability and natural materials
• Worked with r

Devin JSC logoDJ

Brand Manager

May 2011 - Jul 2012 (1 year 2 months)

Brand manager for Devin spring and mineral water.
• Owned the brand plan: positioning, campaigns and in store promotion
• Worked with the sales team and retail partners on distribution and visibility
• Tracked brand performance against the marketing budget

Devin JSC logoDJ

Jr Brand Manager

Jan 2010 - May 2011 (1 year 4 months)

Junior brand manager on Devin spring and mineral water.
• Supported campaign planning, promotions and market research for the brand

Romina Furniture logoRF

Marketing Consultant

May 2008 - Jan 2011 (2 years 8 months)

Marketing consultant to Romina Furniture, a maker of solid wood baby and children's furniture, before joining full time as Marketing Manager in 2011.
• Ran marketing audits for the business and turned the findings into recommendations it could act on
• Advised on brand positioning and marketing communication for the range

GE logoGE

Underwriter (Internship)

Jul 2008 - Oct 2008 (3 months)

Underwriting internship at GE in the United States.
• Reviewed applications and assessed risk against underwriting guidelines

Air France-KLM logoAF

Project Specialist

Jun 2007 - Sep 2007 (3 months)

Apprenticeship with Air France KLM in Bucharest.
• Supported project coordination and reporting for the local team

Education

Degrees, certifications, and relevant coursework

SA

Scrum Alliance

Certified Scrum Product Owner (CSPO)

Mar 2025

BT

Business Training

Certified e-Business Consultant (CEC)

Apr 2022

PI

Project Management Institute

PMP® Certification Training Course

Jul 2022 · Expired Jul 2025

SI

Six Sigma Global Institute

Six Sigma Certifications

Mar 2021

CX

CXL

Pay Per Click Manager Certification

Mar 2020

SA

Scrum Alliance

Kanban Certification

Dec 2020

AM

AIPMM The Association of International Product Marketing and Management

Certified Product Marketing Manager (CPMM)

Feb 2019

TS

The University of Sheffield

Executive Master of Business Administration, Marketing

2016 - 2018

GO

Google

Google Certifications

Apr 2016 · Expired Apr 2026

TS

The University of Sheffield

M.A, Advertising, Communication and P.R

2013 - 2015

TS

The University of Sheffield

B.A, Marketing

2006 - 2009

IB

International British School of Bucharest

2002 - 2006

Tech stack

Software and tools used professionally

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