Open to opportunities

Corrina Varela

@corrinavarela

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Experienced business development professional with a focus on social impact.

United States

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What I'm looking for

I seek a role that fosters community engagement and allows me to leverage my skills in business development and social services to create impactful programs.

I am a versatile social work professional with 20 years of experience in leading case management, nonprofit operations, business development, and strategic marketing within healthcare and reentry services. My proven success lies in leveraging a strong social services foundation to enhance programs, cultivate strategic partnerships, and design evidence-based outreach initiatives that support justice-involved and underserved communities.

Throughout my career, I have honed my skills in applying digital marketing strategies to expand community visibility and engagement. My recent roles have included serving as a Hospital Liaison at Sandstone Healthcare Group, where I acted as the primary liaison with hospitalists and community partners to grow program visibility and executed direct marketing that significantly increased census growth. I have also held leadership positions in marketing and social services, where I managed teams, strengthened DEI frameworks, and built partnerships with human services providers.

Experience

Work history, roles, and key accomplishments

Hospital Liaison

Sandstone Healthcare Group

Aug 2023 - May 2025 (1 year 9 months)

Acted as primary liaison with hospitalists and community partners to grow program visibility. Executed direct marketing and outreach that increased census growth and strengthened payer mix. Leveraged technology and AI tools to develop B2B marketing campaigns.

B2B Marketing AI Tools Direct Marketing Outreach

Director of Marketing

Ensign Group

Dec 2022 - Aug 2023 (8 months)

Marketed hybrid skilled nursing and addiction recovery models to expand community-based access. Delivered presentations and trainings for healthcare providers. Managed new client admissions and insurance billing processes.

Healthcare Marketing Admissions Insurance Billing Presentation Training

Director of Social Services

Ensign Group

Aug 2022 - Dec 2022 (4 months)

Led a team of social workers in a skilled nursing and rehab environment. Managed rebranding during an acquisition and strengthened DEI frameworks in HR policies. Built partnerships with human services providers locally and nationally.

Team Leadership Social Work DEI Partnership Building

Business Development Manager

Banyan Labs LLC

Nov 2020 - Mar 2022 (1 year 4 months)

Advanced B2B SaaS sales for tech solutions developed by justice-involved individuals. Educated employers on fair-chance hiring and DEI best practices. Facilitated partnerships and marketing initiatives, including PR, fundraising, trade shows, and community campaigns.

B2B SaaS Sales Fair Chance Hiring Marketing Campaigns

Technology Employment Specialist

Persevere

Nov 2019 - Nov 2020 (1 year)

Delivered career readiness and reentry training to 50 incarcerated participants in Arizona prisons. Provided individualized assessments and created career pathways for employment in the tech sector post-release. Partnered with DOC to coordinate reentry planning and referrals for social determinants of health.

Employer Relationships

Case Manager/Investigator

Department of Child Safety

Jan 2019 - Dec 2019 (11 months)

Managed high-risk family caseloads, supporting reunification and comprehensive care plans. Coordinated community resources for integrated health, safety, and recovery services.

Caseload Management Family Reunification

Case Manager

Veterans Affairs Canada

Jan 2008 - Dec 2018 (10 years 11 months)

Managed client services for Veterans transitioning to civilian life, addressing psycho-social, medical, and vocational needs. Led the Client Services Team and developed outreach tools for homeless Veterans. Provided direct referrals and secured access to community and federal supports.

Client Services Case Management Team Leadership Outreach Referrals

Education

Degrees, certifications, and relevant coursework

Coursera / Google

Professional Certificate, Digital Marketing & E-commerce

Currently pursuing a Google Digital Marketing & E-commerce Professional Certificate through Coursera. Developing expertise in digital marketing strategies and e-commerce principles.

Brigham Young University

Bachelor of Science (B.S.), Social Work

Studied social work at Brigham Young University, completing a Bachelor of Science degree in 2005. Gained foundational knowledge and skills in social services and related fields.