Open to opportunities

Connor Barry

@connorbarry

Message

I build cohesive brand systems and integrated campaigns for healthcare, tech, and consumer brands.

United States

Message

What I'm looking for

I'm looking to lead brand architecture, creative direction, and integrated campaigns that turn complex products into clear, human-centered stories.

At Nox Health, I lead creative direction and go-to-market strategy for a sleep health portfolio, shaping brand awareness campaigns across social, in-app, and web channels. I unified two business lines through a brand architecture framework and established guidelines adopted by 400+ employees globally.

Previously, I built a unified content system across web, patient portals, and CRM while translating complex science into human-centered narratives. I lead campaign strategy from creative brief through execution, partnering closely with design, product, medical, and marketing teams.

Through ACW Studios, I developed positioning, messaging, and narrative-driven content strategies for B2B and consumer clients across technology, healthcare, and lifestyle.

My agency background includes leading Team Toyota social storytelling and integrated campaigns for national consumer brands including Rich's, SeaPak, FarmRich, Carvel, Nature's Own, Wonderbread, and Dave's Killer Bread.

Experience

Work history, roles, and key accomplishments

Current

Brand Marketing Director (Creative Lead)

Current

Nox Health

Mar 2025 - Present (1 year 6 months)

Leads creative direction and go-to-market strategy for Nox's sleep health portfolio, driving brand awareness campaigns across social, in-app, and web channels. Spearheaded brand architecture strategy unifying two business lines under a cohesive positioning framework, establishing brand guidelines adopted across 400+ employees globally.