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Coley Bergren

@coleybergren

I build social media campaigns, brand messaging, and content that drive engagement across channels.

At Sophia Learning, I create B2U content around student success, transfer pathways, and flexible online learning. I collaborate on national social campaigns and translate brand value into social selling toolkits, award nominations, and digital recognition campaigns.

Previously at Dungarvin, I supported 15 state services and more than 10,000 employees with written and video content across Facebook, Instagram, LinkedIn, TikTok, YouTube, and company websites. I analyzed social performance and adjusted messaging to strengthen brand awareness, sales, marketing, and HR communications.

I've also tracked and reported on live broadcast campaigns at Martin Williams Advertising, providing execution recommendations and resolving billing inconsistencies through an audit. At XTRUDEX, I developed brand stories, social plans, editorial calendars, website blogs, and direct sales copy.

My work combines content creation, social strategy, analytics, filming, editing, and cross-functional collaboration. I bring hands-on experience building messaging that connects with audiences across B2B, B2U, and B2U2C marketing.

Experience

Work history, roles, and key accomplishments

Current

Brand Associate/Social Media Specialist

Current

Sophia Learning

May 2025 - Present (1 year 5 months)

Create and manage B2U-focused content highlighting student success, transfer pathways, and Sophia’s flexible online learning model. Collaborate with internal stakeholders to develop social campaigns for national initiatives.

Content Creation Social Media Marketing B2U Marketing Collaboration Campaign Management

Social Media Manager/Marketing Specialist

Dungarvin

Aug 2022 - May 2025 (2 years 9 months)

Collaborated with and supported 15 individual state services and over 10,000 employees to create, curate, and manage engaging content for all social media platforms. Strategically executed messaging and branding across Facebook, Instagram, LinkedIn, TikTok, YouTube, and company websites.

Social Media Management Content Creation Content Curation Brand Voice Analytics Facebook Instagram LinkedIn TikTok YouTube Marketing Strategy HR Strategy Sales Strategy

Broadcast Coordinator

Martin Williams Advertising

Oct 2021 - Jun 2022 (8 months)

Tracked, analyzed, and reported on live campaigns, utilizing analytical tools to provide insights and recommendations. Collaborated with brand teams to organize and communicate broadcast buys and monitored media trends.

Campaign Tracking Data Analysis Reporting Media Buying Collaboration Broadcast

Marketing Coordinator

XTRUDEX

Feb 2020 - Oct 2021 (1 year 8 months)

Created original content for XTRUDEX brands and co-developed brand identity that increased traffic across social media platforms. Developed messaging and stories incorporated into website blogs and direct sales copy, and managed all CRM including email, consumer, and retailer needs.

Content Creation Brand Identity Social Media Marketing Editorial Calendar CRM Trade Shows Shopify

Intern

Kid Dangerous Apparel

Jun 2018 - Aug 2018 (2 months)

Managed, wrote posts, and created original content for Facebook and Instagram for men’s and women’s apparel lines. Created product listings and managed promotions and inventory on Shopify, and interacted with influencers and customers on social platforms.

Social Media Management Content Creation Facebook Instagram Shopify Influencer Marketing Customer Interaction

Education

Degrees, certifications, and relevant coursework

Sophia Learning

Coursework

Completed coursework through Sophia Learning, an online learning platform.

Iowa State University

Bachelor's degree, Journalism and Mass Communications

2015 - 2019

Activities and societies: Order of Omega Honor Society, Mortar Board Honor Society, Association for Women in Communications, Alpha Phi National Panhellenic Sorority, Collegiate Panhellenic Council, Greek Week Central Committee, ISUtv, Cyclone Alley Central Committee

Pursued a Journalism and Mass Communications major with an English minor, graduating in 2019.