At Bucked Up, I lead creative strategy and execution for full-funnel paid media campaigns. For BFCM 2024, I helped scale revenue 23% year over year while reducing CPA by 20% and growing AOV by 24%.
I also designed a Meta whitelisting strategy that compared influencer-led and brand-led campaigns. The tests delivered 85% higher CTR and 45% lower CPC.
Previously, at Pattern, I managed advertising for a brand portfolio generating over $65M in annual revenue and managed $2M+ in monthly ad budgets. At Chamber Media, I helped scale an eCommerce fitness brand’s revenue by 900% in five months through Meta and Google Ads campaigns.
