Cody Blankenship

Retained directly by Lansing Building Products to direct marketing analytics and data strategy, serving as account director and owning client relationships and delivery. Builds reporting and dashboards connecting marketing activity to revenue outcomes.

Owns strategic analysis and planning across 23 B2B client programs, guiding GTM strategy and campaign investment. Led analytics for Lansing Building Products, delivering 17:1 ROI and $92M+ in incremental attributed revenue in the first year.

Directed SEO, SEM, paid social, and programmatic strategy across the client roster, managing budgets and forecasting to maximize ROI. Led keyword strategy and analytics reporting to grow organic search and lead generation.

Owned the agency's brand, messaging, and marketing strategy, reporting to executive leadership on positioning and growth. Built annual and quarterly marketing plans and budgets tied to revenue goals.

Led end-to-end marketing strategy with senior sales and executive leadership across multiple product lines, owning brand positioning, product marketing, and GTM execution. Used segmentation and campaign analytics to improve lead quality and optimize spend.

Developed integrated campaigns, technical and non-technical collateral, PR materials, and thought leadership content. Analyzed demographic and market data to refine targeting and messaging.

Handled accounting duties, providing a finance foundation that informs budget ownership and ROI discipline.

Processed accounts payable, contributing to financial operations and reinforcing ROI discipline.

MBA in Business Administration & Management from the University of Lynchburg.

BA in Business Administration from the University of Lynchburg.

Graduate Certificate in Marketing Strategy from Cornell University.