Cloris WU

I am a dedicated brand manager with extensive experience in product development and brand communication. Currently, I lead the Mizone brand at Danone Waters China, where I have successfully managed high-impact campaigns and product launches that significantly exceeded sales targets. My ability to conduct thorough consumer research and collaborate with cross-functional teams has been instrumental in driving brand equity and innovation.

Throughout my career, I have demonstrated a strong aptitude for analyzing market trends and consumer insights, which has allowed me to create compelling marketing strategies that resonate with target audiences. My recent projects include the successful launch of the Mizone Electrolyte Plus Sports Drink, where I led a team to achieve 130% of our sales goal in the first year. I thrive in dynamic environments and am passionate about leveraging data to inform decision-making and enhance brand performance.