Looking for a job

Clinton Opah

@clintonopah

Head of Marketing at Arwana and Abraham Lincoln American Academy, turning about $25K in ad spend into over $2.5M in school fee revenue.

Nigeria

Message

At Abraham Lincoln American Academy, I turned about $25K in ad spend into over $2.5M in school fee revenue and brought in 400+ new enrolments across its Lagos and Abuja campuses. I also grew the school's Instagram from 3,000 to 59,000+ followers.

At Arwana, I run marketing for a UK offshore staffing company and its design agency, including paid acquisition, SEO, website and brand. I set up tracking that links ad spend to leads and pipeline across channels, and own client acquisition and positioning for Brand Mavins.

As a consultant, I generated £360K in revenue from about £80K in ad spend for TLS in under six months. For Candy4U, I ran paid media across Amazon, Meta, Google and TikTok, including campaigns that sold 1,000+ products in one month from Amazon Ads alone.

Earlier, I grew Draagu's app downloads from under 1,000 to over 150,000 in one year and helped the platform reach users in 50 countries. Across my work, I've managed over $1M in ad spend and worked on campaigns for Access Bank, Netflix and Spotify.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Arwana

Jan 2025 - Present (1 year 10 months)

Run marketing for a UK offshore staffing company and its design agency, owning paid media, SEO, website and brand. Set up tracking linking ad spend to leads and pipeline across every channel.

Paid Media Meta Google LinkedIn SEO Branding Conversion Tracking

Current

Head of Marketing

Current

Abraham Lincoln American Academy

Feb 2024 - Present (2 years 9 months)

Lead marketing for a private school with campuses in Lagos and Abuja, owning strategy, paid media, SEO, influencer and content. Turned about $25K in ad spend into over $2.5M in school fee revenue and brought in 400+ new enrolments.

Paid Media SEO Influencer Marketing Content Marketing Instagram Google Ads Meta Ads

Current

Marketing and Paid Media Consultant

Current

Selected clients

Jan 2024 - Present (2 years 10 months)

Provide marketing and paid media consulting for selected clients, including TLS, Candy4U, and The LadyMaker. Generated significant revenue from ad spend across multiple platforms.

Paid Media Google Ads Meta Ads Amazon Ads TikTok Email Marketing

Digital Campaign Manager

Anakle

Jan 2023 - Dec 2024 (1 year 11 months)

Led digital advertising for the Access Bank Lagos City Marathon 2024, reaching 5.1M people with 11.9M impressions. Ran Sterling Bank's Meta advertising and supported Netflix and Spotify campaigns.

Meta Ads Google Ads Twitter Campaign Management Influencer Marketing Event Marketing

Growth Manager

Sweetride

Jan 2022 - Dec 2023 (1 year 11 months)

Planned the prelaunch campaign for a ride hailing startup and signed up 10,000+ riders and 1,000+ drivers before launch. Set up partnerships with hotels, mosques, churches and other places of worship.

Growth Marketing Partnerships Promotion In App Campaigns

Head of Marketing

AfriAdverts

Jan 2018 - Dec 2022 (4 years 11 months)

Led marketing for a display advertising network connecting publishers and advertisers across African markets. Helped grow the company into one of the top five advertising networks in Africa over four years.

Display Advertising Publisher Acquisition Advertiser Acquisition Marketing Strategy

Head of Marketing

Draagu

Jan 2017 - Dec 2018 (1 year 11 months)

Joined a Barcelona AI startup and was named Head of Marketing within three weeks. Grew app downloads from under 1,000 to over 150,000 in one year and supported two angel funding rounds totalling €840K.

Paid Advertising Referral Programs Affiliate Marketing Community Building PR Growth Strategy