At Horizon Media, I lead integrated campaign strategy for B2B and B2C clients across hospitality, CPG, and tech. I turned brand-lift and marketing-mix studies for a national beverage portfolio into recommendations; measurement showed a 12% lift in brand favorability, 10% in ad recall, and 23% in product consideration.
At Mendi Tarta Bakery, I co-launched a premium Basque cheesecake brand and run day-to-day operations, building production processes as volume grows. I’ve taken the brand to market through farmers markets, wholesale accounts, and a growing pipeline of restaurant, resort, and retail partners.
