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Christabel Francis

@christabelfrancis

Creative Marketing Lead at Potter’s Touch, developing integrated campaigns and brand storytelling for luxury events and experiences.

Canada

Message

At Potter’s Touch, I lead creative marketing strategy for a luxury event and experience brand, developing integrated campaigns across digital and experiential channels.

I direct creative campaigns, photoshoots, and content production, and manage Instagram and TikTok content strategy. I also work with creators and brand partners and craft copy for websites, emails, and promotional materials.

At Eleven45 Canada, I executed campaigns for multicultural events and lifestyle experiences, from concept through launch. Earlier, I supported Miss World Somalia’s personal brand marketing with campaign planning, communications, and digital content.

Experience

Work history, roles, and key accomplishments

Current

Creative Marketing Lead

Current

Potter's Touch

Feb 2025 - Present (1 year 8 months)

Lead creative marketing strategy for a luxury event and experience brand, overseeing campaign development, brand storytelling, customer experience, and creative production. Developed integrated marketing campaigns and directed creative productions to strengthen brand awareness.

Brand Strategy Campaign Strategy Creative Direction Content Strategy Instagram TikTok Influencer Marketing Brand Partnerships Copywriting Customer Experience

Marketing & Digital Campaign Lead

Eleven45 Canada

Jul 2024 - Jun 2025 (11 months)

Executed integrated marketing campaigns for multicultural events and lifestyle experiences through creative strategy, content production, and campaign execution. Managed campaign timelines, content scheduling, and marketing deliverables across multiple projects.

Campaign Strategy Content Production Social Media Marketing Event Marketing Project Management Copywriting Influencer Marketing Community Engagement

Creative Marketing & Brand Coordinator

Khadijah Omar

Aug 2020 - Aug 2022 (2 years)

Provided creative and marketing support for a public figure through brand communications, campaign planning, and digital content management. Managed personal brand marketing, wrote captions and speeches, and coordinated creative concepts for campaigns and photoshoots.

Brand Management Content Planning Social Media Management Copywriting Creative Direction Influencer Marketing Brand Positioning Public Relations