Manal Irfan

Design and own end-to-end execution of multi-channel marketing assets (email, social, landing pages, digital ads, video, print) and supervise external contractors to maintain brand consistency and improve performance through data-informed testing.

Launched and operate an e-commerce brand for handmade jewelry and accessories, handling product design, branding, website, marketing, sales, and operations; led fundraising sales generating $2,000+ in 48 hours for humanitarian relief.

Manage and produce graphic design, illustration, and multimedia projects for not-for-profits and small businesses, overseeing creative concepts through delivery and building client relationships.

Led curated design campaigns and art direction, producing marketing collateral, trade show booths, and branded assets; spearheaded a brand refresh and implemented new visual guidelines across studio materials.

Designed marketing collateral, print materials, and social content; maintained timely project delivery and liaised with vendors and clients for print and events.

Supported design campaigns and proofs of concept, contributed to social media content and occasional product photography and video editing while learning studio workflows.

Designed and rebranded 15+ monthly fundraising campaigns and offline materials for a major charity, supervised co-designers during peak seasons and liaised with vendors to meet budget and outreach goals, increasing reach of a key campaign by 20%.

Completed a Bachelor of Arts with a combined focus in Political Science and Media in June 2018.