Chris Griggs

Brand, Design, Experience.

Work spans the full creative spectrum—identity systems, brand guidelines, strategy, packaging, vehicle livery, airport branding and wayfinding, experiential design, and naming—for clients including Volkswagen, United Airlines, DC Entertainment, Newell Brands, FCB Health, Beacon Capital, Marquee, and A+.

• Led a team of 8 through creative vision and brand strategy across channels, driving consistency and evolution
• Directed cross-functional teams to deliver integrated, multi-channel campaigns across product, editorial, and marketing ecosystems
• Built and scaled enterprise design systems and brand guidelines across platforms
• Led creative for major initiatives, product launches, and AI-driven ex

• Led global creative direction for Dell across retail, experiential, and digital ecosystems
• Developed scalable identity systems and campaign frameworks (Gaming, Alienware, Small Business)
• Spearheaded Dell Experience at CES 2019, creating a flagship immersive brand environment
• Delivered integrated campaigns across paid, owned, and experiential channels
• Contributed pitch strategy and creati

• Led a team of 10 designers developing brand identity systems across 20+ global consumer brands, including Baby Jogger, Crock-Pot, Elmer’s, EXPO, Graco, Paper Mate, Prismacolor, Rubbermaid, Sharpie, and Yankee Candle.
• Defined design principles, governance models, and scalable frameworks to ensure long-term brand consistency by collaborating with senior stakeholders to translate business strateg

• Led creative direction for immersive brand environments and spatial experiences across major commercial developments (575 Fifth Avenue, New York, and Wells Fargo Center, Denver)
• Integrated storytelling, media, and environmental design to create differentiated, experience- driven spaces
• Established internal creative processes and standards, improving team output and consistency

• Directed brand and visual identity development for pharmaceutical clients
• Delivered strategic design solutions across campaigns, packaging, and comms systems

(Concurrent Contract while at ESI)

• Conceived a new airport wayfinding system for United Airlines hubs in Chicago, Houston, and Newark,
by creating customer experience maps, brand POV deck, and graphic signage system

• Led a team of 3 designers across end-to-end brand design projects covering product, digital, and environmental touchpoints, including aircraft livery, digital, experiential, print collateral, and logos
• Conceptualized and launched JetBlue Mint, redefining the airline’s premium experience through design and storytelling, contributing to significant revenue growth and premium market expansion
• C

• Led art direction and environmental design across multiple WCS properties, including the Bronx Zoo, Central Park Zoo, and Queens Zoo
• Concepted and executed LEGO Zoofari, a large-scale interactive summer program developed in partnership with LEGO and the Bronx Zoo, guiding guests through the park via custom LEGO sculptures, embossing passport stations, and interpretive signage
• Developed a whi

• Led branding and identity initiatives for a national real estate-focused agency, delivering brand systems, promotional materials, packaging, websites, and environmental design
• Guided a team of designers through a process-driven workflow grounded in conceptual thinking and structured critique
• Regularly presented brand strategies and creative pitches to clients, supporting both existing accoun

• Designed environmental signage, wayfinding systems, and brand identities for a diverse portfolio of high-profile clients across civic, cultural, sports, and healthcare sectors.
• Developed sign drawings to scale, authored message schedules, and managed shop drawing verification through final approval — ensuring precision and quality at every production stage.
• Notable clients included Grand Cen