Vanessa Flores

I've led creative direction at HOOK+BRIDGE since 2016, building more than 25 brand identities across food and beverage, healthcare, real estate, technology, hospitality, energy, tourism, and nonprofit organizations. I lead strategy sessions, translate client objectives into effective design, mentor a team of seven, and have generated over $100K per semester.

My work spans branding, graphic design, packaging, instructional media, e-learning, and digital experiences. At Medtronic, I created instructional guides, multimedia presentations, interactive learning modules, and illustrations; at DecoBike, I helped launch Florida's first public bike-share system branding, app interfaces, maps, and rider materials.