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Ethar Al-Arashi

@etharal-arashi

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IT business analyst driving enterprise transformation with governance, data analytics, and digital strategy.

Malaysia

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What I'm looking for

I’m seeking to step into a senior role to lead high-impact digital initiatives, strengthen enterprise-wide product governance and cybersecurity risk controls, and drive transformation using data-driven dashboards and analytics.

I’m an IT Business Analyst with 6+ years of experience driving enterprise digital transformation, product governance, and data-driven decision-making across energy and retail sectors. I translate business strategy into actionable technology solutions while aligning delivery to risk, compliance, and operational efficiency.

At PETRONAS Dagangan Berhad, I led the design and institutionalization of the PDBFIS (Foundation & ICT Standards Framework), establishing governance standards across digital, ICT, and enterprise architecture. I defined operating model principles and lifecycle governance, and optimized the enterprise application landscape by mapping dependencies, identifying redundancies, and enabling portfolio optimization.

I also strengthen executive-ready clarity through real-time dashboards that support data-driven investment and governance decisions. In parallel, I delivered executive cybersecurity reporting, influenced leadership decisions on risk and compliance, and achieved 91% on-time completion for risk mitigation plans while maintaining zero major incidents.

Previously, as a Salesforce CRM consultant with LAVA PROTOCOLS Sdn Bhd, I delivered business analysis, data modelling, and functional specifications for CRM implementations, improving system quality through testing optimization and automated testing support. I also co-founded and led business operations (non-operational), scaling to 85+ outlets with data-informed planning and workflow optimization.

Experience

Work history, roles, and key accomplishments

Current

IT Business Analyst - Enterprise Arch

Current

Petronas Dagangan Berhad

Jan 2025 - Present (1 year 5 months)

Led design and institutionalization of PDBFIS to establish governance standards across digital, ICT, and enterprise architecture, including operating model and lifecycle governance. Optimized the enterprise application landscape by mapping dependencies and redundancies, and delivered real-time dashboards and centralized ECMS to improve portfolio visibility and control.

Enterprise Architecture Digital Asset Management Operational Governance Dashboards SAP WMS SFA ECM

Current

Co-Founder & Head of Business Operations

Current

Lamar Hh Sdn. Bhd.

Apr 2014 - Present (12 years 2 months)

Co-led business transformation and operational scale-up, expanding to 85+ outlets across East Malaysia by managing rollout readiness, execution, and risks. Owned strategic planning and financial control (3–5 year horizon), and used demand forecasting and inventory optimization to improve availability and reduce stock risks across multi-site operations.

Business Operations Strategic Planning Demand Forecasting Inventory Optimization Multi Site Operations Process Optimization Data Analysis Risk Management P&L management

IT Business Analyst - Cybersecurity Gov

Petronas Dagangan Berhad

Feb 2024 - Dec 2024 (10 months)

Produced executive cybersecurity reporting to influence leadership decisions on risk and compliance, supporting 91% on-time completion of risk mitigation plans. Managed access governance across 25+ systems and drove awareness initiatives (95% completion) while maintaining zero major incidents through standardized governance and reporting frameworks.

Cybersecurity Governance cybersecurity risk management Compliance Reporting Access Governance Mitigation Planning Executive Reporting Audit Readiness Stakeholder Management Process Standardization

IT Business Analyst - Salesforce CRM

Lava Protocols Sdn. Bhd.

Jul 2019 - Mar 2021 (1 year 8 months)

Owned Salesforce CRM delivery and client support, producing business analysis, data models, and functional specifications for implementations. Improved release reliability by optimizing test cases and supporting automated testing, then resolved system issues by translating findings into actionable recommendations for development teams.