Open to opportunities

Chloe User

@chloeuser3

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Product marketing intern who drives growth through data-driven campaigns and lifecycle optimization.

United States

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What I'm looking for

I’m looking for a product or growth marketing role where I can own campaign strategy, optimize performance with GA4/SQL/Tableau, and collaborate cross-functionally to improve lifecycle engagement and measurable outcomes.

I’m a product marketing intern focused on growth, campaign performance, and audience engagement. At Skywork AI, I developed and executed integrated digital marketing campaigns across LinkedIn, X, Instagram, and YouTube, partnering cross-functionally to drive audience growth and conversion.

I also strengthen retention and community outcomes through lifecycle and community growth initiatives. I’ve managed acquisition, retention, and lifecycle marketing, optimized engagement using campaign metrics, improved WhatsApp community engagement, and re-engaged inactive users with targeted email campaigns.

Before that, I built performance and go-to-market experience through roles in growth and digital marketing—running Google Ads/Meta Ads/GA4 optimization, supporting seasonal beverage launches, and coordinating creator/KOL execution. I’m equally comfortable with competitive research and product positioning recommendations, turning insights into actionable campaign strategy.

Experience

Work history, roles, and key accomplishments

Current

Product Marketing Intern

Current

Skywork AI

Nov 2025 - Present (9 months)

Developed and executed integrated digital marketing campaigns across LinkedIn, X, Instagram, and YouTube, driving follower growth and impression increases. Conducted competitive research on emerging AI products and supported campaign planning with product positioning recommendations.

Integrated Marketing Campaign Strategy LinkedIn Instagram YouTube Audience Growth Lifecycle Marketing Community Growth Competitive Research Product Positioning

Current

Content Creator

Current

RedNote

Mar 2022 - Present (4 years 5 months)

Developed audience-focused content strategies using performance insights to drive engagement and long-term community growth. Managed end-to-end brand partnerships with 100+ consumer brands, including campaign execution, stakeholder communication, and performance reporting.

Digital Content Strategy Audience Growth Community Building Brand Partnership Management performance reporting

Growth Team Intern

Newsbreak

Mar 2025 - May 2025 (2 months)

Managed performance marketing campaigns using Google Ads, Meta Ads, and GA4, monitoring KPIs and optimizing media allocation. Improved campaign ROI by 15% and collaborated cross-functionally to streamline campaign execution.

Performance Marketing Google Ads Meta Ads GA4 KPIs ROI Optimization Cross Functional Execution

Marketing Intern - Drinks

Yum China

Jul 2024 - Oct 2024 (3 months)

Supported go-to-market planning and execution for seasonal beverage campaigns across digital channels. Built a performance model that increased sales by 25% and coordinated creator/KOL operations for 260+ influencer assets generating 1.2M impressions.

Go To Market Strategy Performance Modeling Regional Price Combo Analysis KOL Influencers

Digital Marketing Intern

Versuni

Dec 2023 - Apr 2024 (4 months)

Managed influencer campaign execution from planning through delivery by coordinating agencies and creators to meet quality, timeline, and budget alignment. Analyzed campaign performance across search, social, and e-commerce channels to identify optimization opportunities.

Campaign Analytics Search Social Media

Education

Degrees, certifications, and relevant coursework

Carnegie Mellon University - Tepper School of Business

Master of Science in Management, Management

Grade: 3.9/4.0

Master of Science in Management at Tepper. Coursework included Probability and Statistics, Market Research, Accounting, Data Visualization, and Corporate Strategy, with a GPA of 3.9/4.0.