Open to opportunities

Abraham Torres

@abrahamtorres1

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Digital marketing and brand strategy professional building data-driven, AI-enhanced campaigns.

United States

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What I'm looking for

I’m looking for a digital marketing role where I can combine brand strategy, performance analytics, and AI-assisted content to grow audiences through campaigns across social, creators, and experiential activations.

I’m a results-driven digital marketing and brand strategy professional who executes large-scale experiential marketing campaigns and turns insights into audience-ready content. I’ve supported global partnership activations for Coca-Cola while coordinating on-site brand experiences, merchandising, and product availability in high-traffic environments.

My work blends performance analytics with creative strategy—supporting social campaigns, influencer/creator-led storytelling, and UGC ecosystems. Through AI-assisted ideation and research-backed frameworks, I help teams produce scalable content designed for engagement and long-term brand affinity.

I also bring a competitive, growth-focused mindset from strategic planning experiences like repositioning MLB as a 24/7 cultural entertainment brand. I’m comfortable managing budgets, aligning campaign investments to KPI tracking, and partnering cross-functionally to improve execution efficiency.

Experience

Work history, roles, and key accomplishments

Current

FIFA World Cup Marketing Intern

Current

Liberty Coca-Cola Beverages

Oct 2025 - Present (9 months)

Supported Coca-Cola’s FIFA World Cup matchday marketing activations by coordinating fan experience operations, brand merchandising, and product availability across high-traffic areas at MetLife Stadium. Helped deliver 30+ experiential brand activations for 4,000+ attendees per event and coordinated with event operations, hospitality, and venue teams to maintain consistent brand visibility.

Experiential Marketing Event Operations Partnership Coordination product placement Audience Engagement Event Execution

Current

Insights Committee Member

Current

American Marketing Association at Baruch

Sep 2025 - Present (10 months)

Conducted trend analysis, audience research, and competitive intelligence to support high-engagement social media campaigns on AI, branding, and consumer behavior. Developed research-backed scripts and digital storytelling frameworks for Instagram Reels using AI-assisted ideation and market research methods.

Trend Analysis Audience Research Competitive Intelligence Market Research Digital Storytelling Social Media Strategy Instagram Reels

Strategy Team

AMA Nationwide Case Competition

Designed a multi-phase Gen Z digital engagement campaign to reposition MLB as a 24/7 cultural entertainment brand using influencer partnerships and creator-led content ecosystems. Built TikTok and Instagram activation strategies using UGC and fan participation, and managed a simulated $3M marketing budget across an 18-month rollout.

Influencer Marketing UGC Strategy TikTok Instagram Campaign Management Budget Management

Education

Degrees, certifications, and relevant coursework

Baruch College, Zicklin School of Business

Bachelor of Business Administration, Marketing Management

Grade: 3.3

Activities and societies: Minor: Communication Studies. Certifications: HubSpot Digital Marketing, HubSpot Social Media, SEMrush SEO, SEMrush Content Marketing, SEMrush Analytics, SEMrush Social Media Marketing.

Earned a Bachelor of Business Administration in Marketing Management at Baruch College’s Zicklin School of Business, with a Communication Studies minor. GPA: 3.3.