Open to opportunities

Chirag Gada

@chiraggada

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Operator and P&L leader—scaling D2C/B2B brands with turnarounds across e-commerce and wellness.

Zimbabwe

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What I'm looking for

I’m looking to lead growth and turnarounds for D2C/B2B brands—owning P&L, modernizing strategy for e-commerce marketplaces, and delivering measurable margin and CAC improvements with cross-functional teams and clear stakeholder alignment.

I’m an ex-founder turned operator with 19 years of experience as a P&L leader and Business Head, building and scaling D2C and B2B brands across India, Middle East, and the USA. I bring “zero to one” and scale-up execution through D2C, e-commerce, quick commerce, and Amazon Global Selling.

As Vice President, Chief Executive Officer - Wellness Business at RP Sanjiv Goenka Group, I led the strategic transformation of Dr Vaidya’s, modernizing a heritage Ayurvedic wellness brand for contemporary consumers. In 3 months, I was promoted from Business Head to CEO after stabilizing operations and delivering growth—reversing a declining trajectory to achieve 100% revenue growth in 10 months.

I’ve also driven measurable efficiency: enhanced Gross Margins by 200 bps and reduced Customer Acquisition Cost (CAC) by 50%. I rebuilt the core leadership team, improved employer branding, and led board-level and stakeholder management with monthly business reviews and quarterly RPSG Board presentations.

Earlier, as Vice President- New Business Development at Think9, I led multi-brand growth across nutraceuticals, apparel, and beauty using marketplace strategy across Amazon USA/India, Myntra, Nykaa, and Flipkart. Before that, at Mensa Brand Technologies, I owned P&L for home décor and luggage brands across US, Canada, and India, stabilizing and turning around EBITDA. I started Dreams International—founding and scaling bootstrapped D2C and B2B businesses, including MBOSS and a corporate gifting vertical—building GMV of 30 Cr+ while setting up teams and systems for smooth operations.

Experience

Work history, roles, and key accomplishments

Current

CEO - Wellness Business

Current

RP Sanjiv Goenka Group

Jan 2025 - Present (1 year 4 months)

Led the strategic transformation of Dr Vaidya's, modernizing heritage Ayurvedic formulations for contemporary consumers. Drove 100% revenue growth in 10 months, improved gross margins by 200 bps, reduced CAC by 50%, and scaled a 70-member cross-functional team.

Ministry Of AYUSH P&L management Team Leadership Margin Stakeholder Management Regulatory Engagement (FSSAI

VP - New Business Development

Think9 Consumer Technologies Pvt Ltd

Jan 2023 - Jan 2024 (1 year)

Consulted across a multi-brand portfolio spanning nutraceuticals, apparel, and beauty/personal care, driving growth across Amazon (USA/India), Myntra, Nykaa, Flipkart, and offline channels. Rebuilt Amazon/Flipkart performance for Panchamrit after a 3-month decline, achieved target ROAS and a profitability path in 6 months, scaled Kingdom of White to 3x on Amazon/Myntra/AJIO, and doubled Beauty by

New Business Development ROAS Go To Market Planning Performance Marketing LTV & AOV Growth

Brand Lead - P&L Owner

Mensa Brand Technologies Pvt Ltd

Jan 2022 - Jan 2023 (1 year)

Owned P&L and growth strategy for home décor and luggage brands across the US, Canada, and India. Stabilized and grew Folkulture’s EBITDA to double digits in 5 months and achieved top-25 best seller rankings in new categories; turned around Estalon from -5% EBITDA to positive territory through cost optimization, pricing strategy, and performance marketing improvements.

P L Ownership E Commerce Category Expansion Pricing Strategy Cost Optimization Performance Marketing Amazon Marketplace Management EBITDA Management

Founder & CEO

Dreams International

Jan 2010 - Jan 2022 (12 years)

Founded and scaled MBOSS (D2C vegan leather) and a B2B corporate gifting business from scratch. Built MBOSS into a profitable venture with Flipkart GOLD status, Big Billion Day presence, GMV of ₹30 Cr+ over the years, and external acquisition interest; pivoted the B2B business during COVID to safety solutions while maintaining the full team without layoffs.

D2C Scaling Corporate Gifting P&L management E Commerce Operations Marketplace Growth Team & Systems Setup

Store Planning & KYC

Bharti Walmart Ltd. (Walmart India)

Jan 2008 - Jan 2010 (2 years)

Built a business case and launched Project KYC, a customer loyalty program, piloted across 4 stores and scaled to all 29 retail locations. As Assistant Manager (Store Planning & Visual Merchandising), executed 105 projects, delivered capex savings of ₹1.4 Cr (vs. ₹30 Lakhs target) in 2009, and led initiatives driving ₹1.8 Cr savings in 2010; earned an “Emerging Leader” rating and promotion recomme

Loyalty Programs Business Case Development Store Planning Visual Merchandising Stakeholder Management Retail Operations