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Ritik Arora

@ritikarora2

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I lead enterprise customer success and checkout growth for D2C brands, improving adoption, conversion, and retention.

India

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What I'm looking for

I'm looking to lead customer success and commerce growth for D2C or e-commerce businesses, partnering with founders and cross-functional teams to improve platform adoption, checkout conversion, merchant health, retention, and expansion.

At GoKwik, I lead Adoption and Success for a ₹30 Cr ARR portfolio of 95 enterprise and custom-built D2C brands, including Manyavar, Vijay Sales, and Pepe Jeans. I manage a team of three and own merchant health, retention, checkout conversion, and the journey from integration to scale.

I partner with founders, leadership teams, Product, Engineering, and Sales to diagnose checkout funnels, run conversion experiments, support renewals, and identify expansion opportunities. My portfolio has processed ₹250 Cr+ GMV since I joined, while I also oversee platform-partner brands across Zoho Commerce, Shoopy, Shopaccino, Aasaan, ShopDeck, and Tradexa.

Before GoKwik, I built Bodyssey Apparel end to end as Founder and Category Head, owning product, sourcing, marketing, D2C sales, and category P&L. I grew it to ₹1.25L in monthly revenue and 350+ customers in its first year, while developing a plus-size fit system through 100+ customer trials and reducing delivery delays by 20%.

My earlier work at Mensa Brands and Wakefit combined marketplace growth, P&L ownership, sales conversion, and operational leadership. I drove an average 18% monthly sales uplift across marketplace categories at Mensa, and at Wakefit led a 35+ member team while raising productivity from 48% to 83% and achieving 42% mattress-category conversion.

Experience

Work history, roles, and key accomplishments

Current

Senior Customer Success Manager

Current

GoKwik

Nov 2025 - Present (10 months)

Leads a team of 3 owning a ₹30 Cr ARR book of 95 enterprise D2C brands, with direct accountability for revenue retention, checkout conversion, and merchant health. Directs the Adoption function and manages the full merchant lifecycle from onboarding to scale.

Founder & Category Head

Bodyssey Apparel Pvt. Ltd.

Dec 2023 - Oct 2025 (1 year 10 months)

Built and ran the brand end to end, spanning product development, sourcing, marketing, and D2C sales, with full ownership of the category P&L. Scaled from concept to ₹1.25L in monthly revenue within the first year and 350+ customers.

P L Ownership Product Development Sourcing Marketing D2C Sales Go To Market Strategy Meta Ads Influencer Marketing Conversion Funnels Supply Chain Management Vendor Management Inventory Forecasting Investor Relations

Marketplace Category Manager

Mensa Brands

Feb 2023 - Nov 2023 (9 months)

Managed 24 brand categories across Amazon, Flipkart, Myntra, and Nykaa with full accountability for top line, margins, and category P&L. Drove a ~18% average monthly sales uplift through brand-level GTM strategy, pricing, assortment optimization, and stock visibility.

Marketplace Management Category Management P L Ownership GTM Strategy Pricing Assortment Optimization Stock Visibility Negotiation Performance Dashboards SOP Design Cataloging Pricing Governance Review Management

Senior Pod Lead

Wakefit

Oct 2020 - Jan 2023 (2 years 3 months)

Lifted inbound and outbound sales productivity from 48% to 83% in 4 months by instituting SOPs and coaching frameworks. Achieved a 42% conversion rate in the mattress category, 3x the industry benchmark.