Open to opportunities

Lerato Modiega

@leratomodiega

I build engaging broadcast, digital, and stakeholder communications that grow audiences, brands, and community participation.

Botswana

Message

What I'm looking for

I'm looking for a communications-focused role where I can lead content, broadcast, digital, stakeholder, and community engagement initiatives that strengthen brands and create measurable audience impact.

I've spent almost 10 years building audience-focused broadcast, content, marketing, and stakeholder communications in Botswana. At Yarona FM, I manage on-air programming and multimedia content strategies for a prime-time mid-morning radio show.

I produce digital, visual, and social content, analyze audience and music performance data, and coordinate campaigns that strengthen brand visibility and listener engagement. I also build relationships with sponsors, partners, and stakeholders to support commercial campaigns and promotions.

With Global Shapers Gaborone Hub, I led communications and community engagement initiatives that increased program participation by 25% and online engagement by 40%. I managed teams, delivered integrated campaigns, developed crisis communication plans, and led a project educating young girls about defilement and legal protection.

I've also written scripts and communication materials for House of 1957, supported marketing strategy at Service Plus PTY LTD, and mentored aspiring radio personalities. I bring practical experience across radio presenting, content strategy, public relations, brand communications, and community-focused campaigns.

Experience

Work history, roles, and key accomplishments

Radio Broadcaster & Content Strategist

Yarona FM

Feb 2016 - Aug 2026 (10 years 6 months)

Managed on-air programming and coordinated multimedia and social media content strategies to enhance brand visibility and audience engagement. Built relationships with sponsors and partners, and analyzed audience data to support programming decisions.

Content Strategy Social Media Management Audience Engagement Data Analysis Canva Digital Campaigns Stakeholder Relations

Curator & Community Engagement Lead

Global Shapers Gaborone Hub

Jun 2024 - Jun 2025 (1 year)

Spearheaded strategic initiatives to expand community reach, resulting in a 25% increase in program participation. Developed and executed a content strategy that enhanced online engagement by 40% and managed a team of 20 volunteers.

Community Engagement Content Strategy Team Management Project Coordination Strategic Planning

Head of Communications (Volunteer)

Global Shapers Gaborone Hub

Jun 2021 - Jun 2022 (1 year)

Spearheaded communication strategies enhancing brand visibility and stakeholder engagement. Managed a team, developed crisis plans, and oversaw content creation including press releases and digital media, achieving a 15% improvement in volunteers' understanding of key objectives.

Strategic Communications Crisis Management Team Leadership Content Creation Media Relations Project Management

Narrator & Script Writer

House of 1957

Feb 2020 - Oct 2021 (1 year 8 months)

Developed scripts and communication materials for television productions and campaigns. Directed voice talent and production teams, and managed script revision cycles to meet client objectives.

Script Writing Storytelling Voice Direction Production Coordination

Marketing Executive

Service Plus PTY LTD

May 2018 - Jan 2019 (8 months)

Assisted with promotional initiatives and spearheaded marketing strategies, driving a 25% increase in market share. Managed a marketing budget and developed integrated digital campaigns resulting in growth in qualified leads.

Marketing Strategy Brand Management Budget Management Digital Marketing Customer Engagement Lead Generation

Radio Broadcaster

Yarona FM

Feb 2016 - Dec 2018 (2 years 10 months)

Co-hosted a weekday evening show and developed scripts for commercial advertisements. Supported live event coverage and mentored aspiring on-air personalities.

Radio Broadcasting Script Development Audience Engagement Mentor