Chinmay Kulkarni
@chinmaykulkarni2
Data Scientist focused on causal inference and incrementality-driven marketing analytics, turning privacy-safe data into automated growth decisions.
EstoniaWhat I'm looking for
I’m a Data Scientist working at the intersection of causal inference, marketing analytics, and automation. I help teams move from attribution-based reporting to incrementality-driven decision making, with a strong focus on privacy-safe measurement.
I design and maintain privacy-safe marketing measurement systems, from tracking and consent-aware data pipelines to end-to-end analytics infrastructure. I build modeling and activation workflows using tools like BigQuery and Google Cloud Platform, and I develop causal inference frameworks such as Difference-in-Differences and MMM to measure true channel effectiveness.
I translate complex analysis into practical, automated marketing actions—supporting budget optimization and channel strategy based on incrementality and saturation. I also build predictive and causal machine learning models for lead prediction and demand forecasting, and I pair data with user research and CRO analysis to improve acquisition and conversion funnels.
Experience
Work history, roles, and key accomplishments
• Design and maintain privacy-safe marketing measurement systems, including web tracking, attribution, and consent-aware data pipelines
• Build and manage end-to-end analytics infrastructure spanning data collection, warehousing (BigQuery), modeling, and activation
• Develop causal inference and incrementality frameworks (e.g. Difference-in-Differences, MMM) to measure true channel effectiveness
•
• Managing & optimizing Google Ads accounts for e-commerce & B2B companies
• Managing & troubleshooting Google Tag Manager accounts
• Creating customized reports in Looker Studio
• Writing custom automation scripts in App Script to unify data from multiple platforms for custom dashboards
• Writing javascript code to push custom events to the dataLayer
• Conducted UX heuristic evaluations for clien
Supported digital marketing activities as a Junior Digital Marketer at ePPC Digital.
• Rebranded the logo of the company
• Designed promotional print and digital brochures and posters
• Researched, Designed, Illustrated and Developed the official website
• Developed an automated Airtable database
• Wrote, Edited & Motion Designed promotional video content for social media
• Wrote, Storyboarded, Animated a 2D commercial
Instructional Design Video Producer
San Francisco State University
Feb 2018 - Jun 2020 (2 years 4 months)
Produced accessible educational video projects for students and faculty, including writing/management and post-production editing. Designed graphics and consulted students and faculty to address adaptive technology issues.
Instructional Design Video Producer/ Adaptive Technology Trainer /Accessible Med
Feb 2018 - Jun 2020 (2 years 4 months)
• Wrote and managed educational video projects for
Accessible Media Technology.
• Light designed and Directed the talent during the video shoots.
• Edited, Motion Designed, and Sound Mixed the videos in post-production.
• Designed graphics and GIFs for the website.
• Consulted students and faculties to solve their Adaptive Technology issues.
Education
Degrees, certifications, and relevant coursework
Tallinn University
Master of Science - MS, Human Computer Interaction
2021 - 2024
San Francisco State University
Bachelor of Arts - BA, Broadcast and Electronic Communication Arts
2017 - 2020
Availability
Location
EstoniaAuthorized to work in
Job categories
Skills
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