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Rufat Dargahli

@rufatdargahli

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Senior marketing strategist driving brand growth through data-driven creative direction and conversion copy.

Estonia

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What I'm looking for

I seek a leadership role where I can drive brand growth through strategic creative direction, data-driven performance marketing, cross-functional team leadership, and measurable revenue impact.

I am a senior marketing strategist with 10+ years of experience in branding, copywriting, creative direction, and performance marketing for global clients.

As Director of Brand Strategy & Growth, I led a 10-person creative team and directed content and creative for 200+ clients, implementing QA and testing frameworks that improved campaign performance and delivery speed.

I have spearheaded multi-channel acquisition strategies (push, email, social, pop) and managed bidding models and budget allocation to optimize cost-efficiency and scale profitable campaigns across international accounts.

I build high-impact copy systems, lifecycle flows, and executive ghostwriting that scale client authority, improve retention, and consistently drive revenue growth.

Experience

Work history, roles, and key accomplishments

Current

Director of Brand Strategy

Current

Eagle Activator Media

May 2020 - Present (5 years 8 months)

Directed brand strategy, messaging, and lifecycle marketing for 200+ global clients, led a 10-person creative team, and implemented QA and testing frameworks that boosted campaign performance and delivery speed.

Brand Strategy Lifecycle Marketing Copywriting Creative Direction Team Leadership QA Testing Paid Media & Strategy

Senior Performance Marketing Manager

Mobinner

Jun 2019 - May 2020 (11 months)

Spearheaded multi-channel acquisition across push, email, social, and pop traffic, optimizing bidding models (CPC, CPM, CPI, CPA) and scaling profitable campaigns across international accounts.

Performance Marketing Acquisition CPC CPM CPA Email Marketing Conversion Rate Optimization

Head of Marketing & Brand Partnerships

Aurum LLC

Jan 2018 - May 2020 (2 years 4 months)

Built and led marketing, sales, and CRM teams, scaled social presence, activated 500+ influencer collaborations, and executed market analysis that enabled a successful market exit in US and Australia.

Influencer Marketing CRM Market Analysis Partnership Development Team Leadership Social Media Strategy

Social Media Marketing Manager

Timothy Mills & Associates LLC

Jul 2018 - Jun 2019 (11 months)

Directed market research and product sourcing, optimized marketing initiatives through performance analysis, and generated consistent eBay and Shopify sales exceeding $100,000 monthly.

Social Media Marketing Performance Analysis eBay Shopify Market Research Content Strategy Campaign Optimization

Social Media Marketing Manager

APEX LLC

Aug 2017 - Jul 2018 (11 months)

Developed brand messaging and content strategies for the cryptocurrency industry, created and optimized copy across social and SEO channels to increase inbound traffic and improve lead quality.

Content Strategy Copywriting Social Media SEO Analytics Crypto Marketing

Brand Marketing Manager

Silver English LLC

Feb 2016 - Aug 2017 (1 year 6 months)

Launched an online English learning platform, led a team of 8 teachers, and drove enrollment of 350+ students from 30 nationalities through strategic brand positioning and international representation.

Brand Marketing Product Launch Team Leadership Enrollment Growth

Communications Manager

Erasmus Student Network

Jun 2015 - Feb 2017 (1 year 8 months)

Managed social media channels and weekly newsletters, organized events, and analyzed engagement metrics to expand student audience reach and provide monthly performance reports.

Social Media Management Event Promotion Analytics Community Engagement

Social Media Coordinator

SPARE International

Mar 2012 - May 2015 (3 years 2 months)

Pioneered social media adoption, trained staff, executed campaigns, and onboarded volunteers to expand outreach and engagement for organizational initiatives.

Social Media Strategy Training Campaign Execution Community Outreach Content Creation