Open to opportunities

Viviana Mariño

@vivianamarino91

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Strategic digital marketing professional with 7 years in gaming.

Brazil

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What I'm looking for

I am looking for a role that fosters creativity and collaboration, where I can drive impactful marketing strategies and engage with gaming communities.

I am a strategic and results-driven digital game and audiovisual marketing professional with over 7 years of experience in the gaming, tech, and entertainment industries. My expertise lies in Social Media Management, Community Engagement, Influencer Marketing, and Content Creation. I have a proven track record of growing online communities and launching successful international campaigns that drive engagement and conversions.

Throughout my career, I have worked with notable companies such as Netflix, Epic Games, and various indie game developers, where I honed my skills in managing PR campaigns and creating compelling content across multiple platforms. My multilingual capabilities in Spanish, English, and Brazilian Portuguese allow me to connect with diverse audiences and enhance community engagement.

I am passionate about leveraging my skills to create impactful marketing strategies that resonate with gamers and enhance brand visibility in the competitive gaming landscape.

Experience

Work history, roles, and key accomplishments

Current

Ratings & Ads Analyst

Current

Netflix

Jul 2024 - Present (10 months)

Reviewed audiovisual assets in Spanish, Portuguese, English, French, and Italian for accurate ad placement, tagging, and rating compliance. Ensured metadata integrity and classification standards across multilingual streaming content, using internal tools and judgment to align with platform guidelines.

Metadata Management Compliance Internal Tools Platform Guidelines Ratings Compliance

Games Journalist & Influencer Marketing Lead

Bitxelados Studio

Feb 2022 - Jul 2024 (2 years 5 months)

Wrote and edited videogame reviews, previews, and press releases in Spanish and Portuguese for European, Latin American, and North American gaming media outlets. Promoted indie and AAA game titles through PR campaigns and social media content, reaching and maintaining over 50,000 engaged social media followers.

Influencer Marketing Content Editing Press Release Writing Game Promotion Community Engagement Social Media Growth Video Game Journalism

Social Media Analyst

Epic Games LATAM

Jan 2022 - Nov 2022 (10 months)

Created and published content for Fortnite, Fall Guys, and Rocket League social media pages, implementing platform-specific strategies that increased followers by 25% and interactions by 40%. Collaborated with cross-functional teams across EU, US, and LATAM regions.

Platform Specific Strategies Follower Growth Interaction Rate Improvement Social Media Management Gaming Social Media Digital Marketing Community Engagement

Social Media Coordinator

Level Up Games LATAM

Nov 2021 - Jul 2022 (8 months)

Managed PR and social media campaigns for major game titles and brands, onboarding and training community managers, establishing KPIs, and improving regional engagement by 15–20%. Developed regional content strategies aligned with product launch calendars and influencer collaborations.

Campaign Management Team Leadership Project Management KPIs Regional Engagement Improvement Content Strategy Influencer Collaboration Product Launch Alignment Community Management

Community Manager (Spanish)

Lockwood Publishing

Nov 2019 - Apr 2021 (1 year 5 months)

Launched and scaled Avakin Life's LATAM social media from zero to 140K followers, handling live events, streaming, influencer coordination, and crisis management. Produced content for TikTok, Twitch, IGTV, and YouTube.

Community Management Social Media Growth Event Coordination Streaming Management Influencer Management Crisis Management Content Production TikTok Twitch YouTube

Game Content Editor

Blue Arctic Studios

Oct 2016 - Apr 2021 (4 years 6 months)

Edited digital store listings and content for PlayStation, Steam, and Xbox, managing sales descriptions and in-game digital marketing copy. Ensured content was optimized for various gaming platforms.

Digital Store Listings In Game Marketing Copy PlayStation Content Steam Content Xbox Content Digital Marketing Copywriting

Community Manager (IQOS)

Philip Morris International

Oct 2017 - Apr 2019 (1 year 6 months)

Managed bilingual community engagement for IQOS across LATAM social platforms, creating and executing CRM strategies and influencer marketing campaigns. Produced digital performance reports and social listening analysis, coordinating with legal and regulatory teams for compliance.

Community Management Bilingualism Influencer Marketing performance reporting Regulatory Compliance Customer Retention

English and Spanish Copywriter

Bendita Essence Digital Ad Agency

Mar 2018 - Dec 2018 (9 months)

Developed compelling copy and creative concepts across digital, ATL, and BTL channels for top-tier clients, including Abbott Laboratories, Ford Motor Company, and Mobil. Created SEO-optimized landing pages, CRM flows, newsletters, banner ads, and UX copy, collaborating with cross-functional teams.

Copywriting Digital Advertising SEO Optimization Landing Pages Newsletters UX Copy Cross Functional Collaboration

Education

Degrees, certifications, and relevant coursework

Pontiﬁcia Universidad Javeriana

B.A. in Journalism and Modern Languages, Journalism and Modern Languages

Studied journalism and modern languages, gaining a comprehensive understanding of communication and linguistic principles. Developed strong writing, editing, and analytical skills essential for media and communication roles.

Javeriana University

Diploma, Digital Marketing & Advertising

Completed a diploma in Digital Marketing & Advertising, focusing on modern digital marketing strategies and advertising techniques. Acquired skills in campaign management, online presence optimization, and performance analysis.

Sergio Arboleda University

Diploma, Digital Communication

Obtained a diploma in Digital Communication, enhancing knowledge in various aspects of digital media and communication. Focused on effective content creation, audience engagement, and strategic communication in digital environments.

UNHIDE School

Diploma, Graphic Design & Illustration

Earned a diploma in Graphic Design & Illustration, developing skills in visual communication and creative design. Gained proficiency in industry-standard tools and techniques for graphic design and illustration projects.