Chetna Jain
@chetnajain
Retail operations and CRM leader driving KPIs, process improvement, and customer engagement.
What I'm looking for
I’m an operations and CRM leader currently working as an Assistant Store Manager at Adidas, where I direct store operations in a high-volume environment and help ensure compliance with company standards while consistently achieving KPIs.
I manage CRM activities end-to-end—handling customer follow-ups, issue resolution, and customer engagement tracking—so support and service quality stay on track and customers stay connected to next steps.
Previously, as an Operations Manager and CRM Leader at Decathlon Sports India Pvt. Ltd, I led daily operations for a team of 32, managed performance and compliance, and delivered projects that improved workflow efficiency. I also developed a reporting system to track inventory, sales, expenses, and KPI performance against budget.
I’m results-driven and hands-on, with a strong focus on resource allocation, process improvement, financial oversight, and coaching teams. I take pride in building operational clarity through reporting and documentation, enabling timely decisions and smooth execution.
Experience
Work history, roles, and key accomplishments
Assistant Store Manager
Adidas
Sep 2024 - Present (1 year 8 months)
Directed daily operations of a high-volume retail store, ensuring compliance with company standards and consistent achievement of KPIs. Managed CRM activities including customer follow-ups, issue resolution, and customer engagement tracking while preparing operational and compliance reports for senior management.
Operations Manager & CRM Leader
Decathlon Sports India Pvt. Ltd.
Nov 2019 - Sep 2024 (4 years 10 months)
Led store operations and a team of 32, driving compliance and operational performance against goals. Streamlined scheduling, inventory, and order processing using Open Bravo, and built reporting to track sales, expenses, inventory, and KPI performance to support budget control.
Education
Degrees, certifications, and relevant coursework
United Institute of Management
Bachelor of Business Administration, Business Administration
Earned a Bachelor of Business Administration from United Institute of Management in Allahabad, Uttar Pradesh.
LIONS PUBLIC SCHOOL
Attended Lions Public School in Mirzapur, Uttar Pradesh.
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