Cheshmi Pashayeva

I’m a creative lead and senior designer with 7+ years of experience delivering strategic, visually compelling designs across digital, print, and brand campaigns. I specialize in leading creative direction, collaborating with cross-functional teams, and crafting user-centered visuals that support business goals and engagement.

Most recently at Crescent Heights, I created luxury real estate assets across paid digital ads, print materials, branded floor plans, and a custom redesign of Google Maps to align with the property’s visual identity. I also designed and optimized automated email campaigns and flows by analyzing key metrics, while maintaining visual consistency through brand guidelines. Previously at LG Electronics and UniBank, I led multi-channel campaign design, improved brand engagement through data-driven decisions like A/B testing, and translated complex information into clear, visually compelling infographics.