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Cheshmi Pashayeva

@cheshmipashayeva

Creative lead and senior designer crafting user-centered brand and marketing visuals that drive growth.

United States
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What I'm looking for

I’m looking for a role where I can lead creative direction and design user-centered brand and marketing visuals across digital and print—collaborating cross-functionally, using data-driven iteration, and helping campaigns grow through strong storytelling.

I’m a creative lead and senior designer with 7+ years of experience delivering strategic, visually compelling designs across digital, print, and brand campaigns. I specialize in leading creative direction, collaborating with cross-functional teams, and crafting user-centered visuals that support business goals and engagement.

Most recently at Crescent Heights, I created luxury real estate assets across paid digital ads, print materials, branded floor plans, and a custom redesign of Google Maps to align with the property’s visual identity. I also designed and optimized automated email campaigns and flows by analyzing key metrics, while maintaining visual consistency through brand guidelines. Previously at LG Electronics and UniBank, I led multi-channel campaign design, improved brand engagement through data-driven decisions like A/B testing, and translated complex information into clear, visually compelling infographics.

Experience

Work history, roles, and key accomplishments

Crescent Heights logoCH
Current

Senior Graphic Designer

Crescent Heights

Mar 2025 - Present (1 year 3 months)

Created luxury real estate creative across paid digital ads, print brochures/magazines, branded floor plans, and a Google Maps redesign aligned to property visual identity. Led email automation creative and improved performance through metric analysis while maintaining brand guidelines and high-quality storytelling across channels.

Education

Degrees, certifications, and relevant coursework

Austin Community College logoAC

Austin Community College

Graphic Design Certificate, Graphic Design

Completed a Graphic Design certificate program at Austin Community College.

UNEC (University of Economics) logoUE

UNEC (University of Economics)

Bachelor of Science, Economics

2016 - 2020

Earned a Bachelor of Science in Economics from UNEC, completed from 2016 to 2020.

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