Open to opportunities

Cheryl Holland

@cherylholland

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Solutions-based servant leader with a passion for process improvement.

United States

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What I'm looking for

I am seeking a role that fosters collaboration, innovation, and continuous learning, where I can leverage my skills to drive impactful results.

I am a solutions-based servant leader with a perpetual curiosity in process, technology, and product improvement. My experience as a Senior Performance Manager has allowed me to partner with leadership to strategize on client escalations and conflict resolution, managing a diverse portfolio of over 60 accounts while maintaining a monthly recurring revenue of $160,000. I thrive on developing data-driven strategies that reinforce client marketing efforts and training clients on digital products.

Throughout my career, I have been recognized for my collaborative approach and ability to lead cross-team strategy reviews. My commitment to continuous improvement is evident in my initiatives to identify process enhancements and develop internal resources that have garnered significant engagement. I have successfully driven performance improvements for clients through evidence-based data analysis, ensuring their success aligns with business goals.

Experience

Work history, roles, and key accomplishments

Current

Senior Performance Manager

Current

DealerInspire/Cars.Com

Mar 2022 - Present (3 years 3 months)

Partnered with leadership to strategize on client escalation and conflict resolution. Managed a business portfolio of over 60 accounts from various international brands, maintaining a monthly recurring revenue of $160,000 in digital products.

Project Planning Data Analysis Conflict Resolution Salesforce Agile Scrum

Current

Digital Consultant

Current

Contractor

Mar 2020 - Present (5 years 3 months)

Monitored and maintained social media strategies for small businesses. Researched and posted relevant SEO content to boost organic traffic to websites, generating a 20% increase in impressions and over 700% increase in unique visits.

Social Media Strategy SEO Data Analysis performance reporting

Performance Manager

DealerInspire/Cars.com

Jul 2020 - Present (4 years 11 months)

Proactively conducted Monthly Performance Reviews for clients affiliated with a range of international brands. Advised on opportunities for performance improvements through evidence-based data analysis and review.

Data Analysis Performance Reviews Partnership Development Agile Methodologies

Advertising Performance Manager

CoxAutomotive

Feb 2017 - Present (8 years 4 months)

Built effective business relationships through strategy planning, budget management, and success-oriented partnerships. Continuously optimized strategy for multi-channel advertising and advised clients on A/B campaign tests.

Business Relationship Management Advertising Strategy Budget Management A B Testing Data Management

Business Coordinator

BlueCrossBlueShield

Sep 2016 - Present (8 years 9 months)

Established and verified account information for small businesses in multiple states with varied legal regulations. Initiated support of sales teams and collaborated with business analysts.

Account Management Sales Support Business Analysis Risk Mediation

Therapist and Owner

CherylHollandMusicTherapy

Aug 2011 - Present (13 years 10 months)

Marketed services to clients through home, school, and clinic-based agencies. Retained funding for 100% of state sponsored clients based on thorough data review, documentation of client goals, and consistent timed reporting.

Treatment Planning Team Collaboration

Education

Degrees, certifications, and relevant coursework

Northwestern University

Bachelor's Degree, Music Performance

Grade: 3.45

Studied Music Performance at Northwestern University, achieving a GPA of 3.45. This program provided a strong foundation in musical theory and practical application.