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Cheryl Finbow

@cherylfinbow

Art director and visual designer at MosaicGroup and FCBHealth, who delivered integrated campaigns and supported pharmaceutical product launches.

United States

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At MosaicGroup, a division of FCBHealth, I led visual execution for Managed Markets and Payer brands, including AbbVie brands and product launches. I supported launches across digital, print, and presentation platforms while aligning creative with brand strategy and MLR standards.

As a freelance and independent art director and consultant, I lead concept-to-completion design for integrated campaigns across print, digital, web, and social media. I use AI-assisted tools in creative workflows and manage projects, budgets, timelines, and remote creative teams.

Experience

Work history, roles, and key accomplishments

Current

Creative Director / Visual Designer

Current

Freelance/Independent

Jan 2003 - Present (23 years 9 months)

Lead concept-to-completion design for integrated print, digital, web, and social media campaigns. Manage budgets, timelines, and remote teams while maintaining brand consistency across multiple channels.

Adobe Creative Suite InDesign Photoshop Illustrator Figma PowerPoint UX UI Collaboration Social Media Design AI Creative Tools Brand System Multichannel Campaign Management Workfront Asana Healthcare and Pharmaceutical Marketing MLR Compliance Remote Team Leadership

Art Supervisor

Mosaic Group

Jan 2021 - Dec 2024 (3 years 11 months)

Led visual execution for Managed Markets and Payer brands including AbbVie, supporting product and indication launches across digital, print, and presentation platforms. Ensured creative aligned with brand strategy, regulatory requirements, and MLR standards.

Visual Executions Brand Strategy MLR Compliance Digital Design Print Design Presentation Design Cross Functional Collaboration Project Management

Senior Art Director

FCB CURE

Jan 2015 - Dec 2018 (3 years 11 months)

Designed integrated digital and print campaigns for HCP and Medical Education audiences for Vertex and Janssen. Translated complex scientific information into clear visual narratives and partnered with UX teams for mobile-first UI designs.

Digital Campaigns Print Ads HCP Marketing Medical Education UX collaboration Mobile First Design Workfront MLR Storyboarding Mentorship

Art Director

Haymarket Media

Jan 2015 - Dec 2015 (11 months)

Led concept development and design for medical marketing publications. Art-directed photography and illustration, sourcing and managing external creatives, and ensured editorial and visual consistency across print and digital platforms.

Concept Development Art Direction Photography Illustration Print Design Digital Design Vendor Management

Art Director

Ogilvy Commonhealth Worldwide

Jan 2014 - Dec 2014 (11 months)

Designed iPad App and Email Campaign for Janssen Pharmaceuticals (RA/Diabetes Managed Markets).

iOS app design Email Marketing Pharmaceutical Marketing

Art Director

PRI Healthcare Solutions

Jan 2012 - Dec 2013 (1 year 11 months)

Designed collateral for pharmaceutical conferences and CME programs (Teva Respiratory, Novo Nordisk). Researched and curated stock photography and video assets.

Marketing Collateral Pharmaceutical Meetings CME Program Stock Photography Video Assets

Graphic Designer

North Jersey Media Group

Jan 2010 - Dec 2012 (2 years 11 months)

Designed promotional and advertising materials supporting sales initiatives for The Record, 201 Magazine, The Parent Paper, and bergen.com. Produced layouts for print publications and digital media.

Promotional Design Advertising Materials Print Layout Digital Media

Adjunct Lecturer – Graphic Design I & II

Bloomfield College

Jan 2008 - Dec 2010 (2 years 11 months)

Developed curriculum focused on typography, layout, branding, and design principles. Guided students through portfolio-ready, real-world design projects and conducted critiques.

Curriculum Development Typography Layout Branding Design Principles Student Mentoring Critique

Art Director

Advanstar Communications

Jan 2007 - Dec 2008 (1 year 11 months)

Concept and design of Contemporary Pediatrics, Contemporary Kids, and Patient Care publications. Art-directed photo shoots, managed image research, and performed advanced photo retouching.

Publication Design Art Direction Photo Shoots Image Research Photo Retouching

Art Director/Graphic Designer

Essex Entertainment

Jan 2003 - Dec 2006 (3 years 11 months)

Established and led in-house CD and DVD Manufacturer art department. Specified hardware, software, and production workflows, and hired, trained, and managed a five-person creative team.

Art Department Management CD DVD Manufacturing Hardware Specification Software Specification Production Workflows Team Leadership Vendor Liaison