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Chen PengCP
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Chen Peng

@chenpeng

Data Science Manager at Coupang, leading recommendation and personalization systems; named inventor on two customer-targeting and product-recommendation patents.

United States
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At Coupang, I lead data science, ML engineering, and backend initiatives for recommendation, personalization, search, and customer targeting. I also guide production ML platforms and MLOps workflows, and I'm a named inventor on two Coupang patents covering product recommendations and customer targeting.

As a Staff Data Scientist at Coupang, I architected and productionized systems for ranking, recommendation, semantic retrieval, and customer lifecycle optimization. My work has included real-time inference services, feature pipelines, and knowledge-graph solutions for customer and product intelligence.

Earlier, I developed predictive models and data pipelines at URBN and Centris Marketing Science, including work on segmentation, personalization, retention, and product recommendations. I hold an M.S. in Statistics from the University of Pennsylvania and bring a foundation in statistical modeling, experimentation, and machine learning.

Experience

Work history, roles, and key accomplishments

Coupang logoCO
Current

Data Science Manager

Mar 2024 - Present (2 years 7 months)

Lead data science, ML engineering and backend initiatives for large-scale recommendation, personalization, search, customer targeting and intelligent decision systems. Architect production ML and data platforms and establish end-to-end MLOps.

Coupang logoCO
Current

Staff Data Scientist

Sep 2022 - Present (4 years 1 month)

Architect and productionize ML systems for ranking, recommendation, personalization, semantic retrieval, customer targeting, segmentation and lifecycle optimization. Develop production software and ML services and build high-volume ETL/ELT and feature pipelines.

Coupang logoCO

Senior Data Analyst

Jan 2018 - Aug 2022 (4 years 7 months)

Developed analytics, machine-learning and data-engineering solutions using Python, R, SQL, Perl, Java, Go, Spark and PySpark. Designed scalable data pipelines and built predictive models for segmentation, recommendation, propensity, churn, retention, customer lifetime value and marketing optimization.

WC

Participant

Wall Street Boot Camp

Sep 2011 - Dec 2011 (3 months)

Completed intensive training in financial analysis, valuation, equity research, capital markets, investment banking, and financial modeling. Built financial models incorporating DCF analysis, comparable-company analysis, financial-statement analysis, forecasting, and sensitivity analysis.

Education

Degrees, certifications, and relevant coursework

University of Pennsylvania logoUP

University of Pennsylvania

Master of Science, Statistics

2013 - 2014

Master of Science in Statistics with a foundation in statistical inference, probability, regression, multivariate statistics, predictive modeling, experimental design, and computational statistics.

Penn State University logoPU

Penn State University

Bachelor of Science, Finance, Mathematics & Economics

2008 - 2012

Bachelor of Science in Finance, Mathematics, and Economics, providing a multidisciplinary quantitative education combining financial modeling, mathematics, economics, statistics, and analytical decision-making.

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