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Zoey Zeng

@zoeyzeng

Data scientist at Wells Fargo who evaluated a GenAI chatbot and improved fallback routing accuracy by 30%.

United States
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At Wells Fargo, I analyzed more than 300,000 chatbot fallback utterances and identified five core user-intent segments. I also developed a structured evaluation framework for a GenAI conversational product, improving fallback routing accuracy by 30% and reducing guardrail misses by 20%.

At VortexNet, I analyzed the acquisition-to-activation funnel and user behavior to inform an onboarding redesign that raised conversion by 12%. I also designed A/B tests and built Power BI dashboards for product and growth teams.

At Huatai United Securities, I developed and evaluated classification models for auto-loan risk, using XGBoost, Optuna, and SHAP. At Tencent, I analyzed product experiments and user behavior; feature experimentation and iteration improved student task completion by 18% and teacher efficiency by 35%.

Experience

Work history, roles, and key accomplishments

VO

Data Scientist, Product Analytics & Growth

VortexNet

Apr 2025 - Aug 2025 (4 months)

Analyzed the acquisition-to-activation funnel across 20K+ users using SQL and Python, tracing the largest drop-off to onboarding completion and informing a redesign that raised onboarding conversion by 12%. Designed and analyzed A/B tests across onboarding and core features, identifying winning variants that increased feature adoption by 14%.

Tencent logoTE

Data Scientist, Education Product Growth & Experimentation Team

May 2023 - Aug 2023 (3 months)

Designed and analyzed A/B experiments across 3,000+ users in 8 schools, translating insights from 200+ user interviews, app reviews, and service logs into hypotheses for engagement and product feature optimization. Improved student task completion by 18% and teacher efficiency by 35% through data-driven feature experimentation and iteration.

Education

Degrees, certifications, and relevant coursework

Columbia University logoCU

Columbia University

Master of Business Analytics, Business Analytics

Grade: 3.9/4.0

Activities and societies: Relevant Courses: Data Engineering, Causal Inference, Machine Learning, Product Analytics, Optimization, Data Mining

Pursuing a Master of Business Analytics with a GPA of 3.9/4.0, expected to graduate in December 2026.

Emory University logoEU

Emory University

Bachelor of Arts, Mathematics and Economics

Activities and societies: Minor in Quantitative Sciences

Earned a Bachelor of Arts in Mathematics and Economics with a minor in Quantitative Sciences in May 2025.

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